Ads

Working with Ads

Ads Can be...	Comments:
Browsed	Browse ads from Search Results.
Previewed	Thumbnail previews will display only for those ads with accompanying previews.
Not Edited	Ads and Delivery Tickets cannot be edited.
Proof printed	You can print a proof copy of the Delivery Ticket.
Output	Output ads to pre-press or pagination software, or download to your desktop.
Cancelled	The advertiser sends a "dummy" news object that contains the cancellation information.

The Ad News Object

The Ad news object is a digital ad sent by advertisers. AP Server automates the following tasks to manage incoming ads:

Advises you of incoming ads
When an ad is received by the AP Server, the ad News Object is added to the AP Server and is available for searching or browsing
Tracks the date and time that ads arrive at the newspaper
Incoming ads can be browsed or searched. Make sure that you have Auto-update turned ON so the AP Server is constantly updated with new ad thumbnails. When this option is turned on, it is checked on-screen.
Advises AP of receipt of ads at the newspaper
An Electronic Confirmation (EC) is sent to AP to let them know the ad was received by the AP Server at your location.
Lets you easily manage ads
You can search, browse, preview or copy Ads to a pre-press or pagination system as well as print Delivery Tickets from ads.
Purges outdated ads
Outdated ads may be automatically removed from the AP Server at times you set.
Advises you of ad cancellations
When advertisers cancel an ad, a "dummy" ad is sent to the AP Server. It includes a Delivery Ticket and an Ad News Object that provide details about the cancellation.

Searching for an Ad - Simple Search Interface

Click and drag on the Objects Type box to only select Ads.
- To Search by date,
  Select a time period to search in the From: menu (or enter the start search time in the From: field, and the stop search time in the To: field).
- To search by Delivery Ticket number,
  In the Look For: Field, enter the Delivery Ticket number (i.e. APP00100).
Click Search. Any Delivery Tickets matching these parameters will be displayed

Searching for an Ad - Advanced Search Interface

Click and drag on the Objects Type box to only select Ads.
- To Search by date,
  Select a time period to search in the From: menu (or enter the start search time in the From: field, and the stop search time in the To: field).
  You can also select to search by Arrival Date, last Modified date or Creation date from the When menu.
- To search by Delivery Ticket number,
  In the When: Field, enter the Delivery Ticket number (i.e. APP00100).
- To Search by Wildcard: You can use a wildcard (to replace a string of characters at the end of a word) when searching for ads.
  Click the Boolean Search Checkbox so it is selected. In the WHAT: Field, enter the first three characters of the Delivery Ticket number followed by an asterisk (i.e. APP*).
Click Search. Any Delivery Tickets that start with these letters will be displayed

Viewing Specific Information about an Ad

Once you have found the ad(s) you want, you can click on the thumbnail view to see specific details about the ad:

Explanation of Ad fields

When viewing the description of an Ad object, some of the fields displayed may be searched by a user. If a general search or User restriction does not provide the results you want, you can focus on specific fields by using their field names.
The labels below describe the information in these fields. To search through these fields, or to use them as query restrictions, you must enter the field name (shown in parenthesis, if available) in the search fields or User Filter fields.

DT Number (Delivery Ticket Number)
Unique ad identifier comprised of a 3-character Advertiser Code followed by a sequential number reflecting the quantity of ads that the advertiser has sent.
Description
Description of ad, for example can describe the type of promotion that the ad contains.
Slug
One line description of the ad.
From (fromname)
Advertiser's name (same as the from name found on the Delivery Ticket).
Address (fromaddress)
Advertiser's address (same as the from address found on the Delivery Ticket).
Instruction (specialinstr)
Delivery and processing information from the advertiser (may detail how to run the ad, the colors to use, etc.).
Insertion info
Special information on how to use the ad.
Insertion date
Date(s) that the ad is to be run in the newspaper in mm/dd/yy format.
Date sent
Date the ad was sent from the advertiser.
Reservation number
An identification number relating to the ad reservation request.
Colors (colors)
The number of colors that should be used to print the ad.
1 = B&W (1 color), 2 = B&W & 1 other color, 3 = 3 colors, 4 = 4 colors.
File type
The type of Ad file Ex. EPS, Freehand 7, PDF, etc.
Date Received
The date the ad was received by the AP Server.
Project ID
The identification number for this project.
Priority (urgency)
A code that specifies the priority of the Ad:
Priority = send ad in 1 hour
Four Hours = send ad in 4 hours
Normal = send ad in 12 hours (normal priority)
Columns (columns)
Numeric value equal to the number of columns (1-6) that the ad will cover when printed.
Expiration Date
Final date the Ad is to be run.
Height (height)
Height of the ad in inches.

To Reprint a Delivery Ticket

Locate the Ad whose Delivery ticket you wish to reprint.
Click on the checkbox to select the Ad whose Delivery Ticket you wish to print.
Click ProofPrint from the Controls menu. The DT information will be printed on your configured printer. A Script Listener may also be used if properly configured.

To Automatically view only Ads every time you log into the AP Server

You can configure the AP Server to automatically display only Ad files when you log in, excluding Photos and Graphics from your display.

Highlight Ads in the Objects Type box (at the top right of the search frame). (Leave other fields blank to view all Ads, or select a time period to search in the From: Drop-down menu.)
Note: If you use the Advanced Search interface, you can also select to search Ads by Arrival Date, last Modified date, Insertion date or Creation date from the When menu.
Save this Search by pressing the Save Search button.
Enter a name for the Search. Ex. Ads, then click Save.
Make it your Default Simple or Advanced Search in the Preferences. Click Save to save the changes. This way, when you log in, the AP Server automatically searches and displays Ads as set in the Saved Search.

To restrict a User to viewing specific Ads

The system administrator can limit users' access to ads by using the User Filters. Refer to the AP Server Manager Guide - Users and Groups for more information on User Filters.

DT Number (Delivery Ticket Number)	Unique ad identifier comprised of a 3-character Advertiser Code followed by a sequential number reflecting the quantity of ads that the advertiser has sent.
Description	Description of ad, for example can describe the type of promotion that the ad contains.
Slug	One line description of the ad.
From (fromname)	Advertiser's name (same as the from name found on the Delivery Ticket).
Address (fromaddress)	Advertiser's address (same as the from address found on the Delivery Ticket).
Instruction (specialinstr)	Delivery and processing information from the advertiser (may detail how to run the ad, the colors to use, etc.).
Insertion info	Special information on how to use the ad.
Insertion date	Date(s) that the ad is to be run in the newspaper in mm/dd/yy format.
Date sent	Date the ad was sent from the advertiser.
Reservation number	An identification number relating to the ad reservation request.
Colors (colors)	The number of colors that should be used to print the ad. 1 = B&W (1 color), 2 = B&W & 1 other color, 3 = 3 colors, 4 = 4 colors.
File type	The type of Ad file Ex. EPS, Freehand 7, PDF, etc.
Date Received	The date the ad was received by the AP Server.
Project ID	The identification number for this project.
Priority (urgency)	A code that specifies the priority of the Ad: Priority = send ad in 1 hour Four Hours = send ad in 4 hours Normal = send ad in 12 hours (normal priority)
Columns (columns)	Numeric value equal to the number of columns (1-6) that the ad will cover when printed.
Expiration Date	Final date the Ad is to be run.
Height (height)	Height of the ad in inches.