Innovation is the key to the transition that the newspaper industry is facing. Under Member Choice, AP is expanding its value for newspapers, both in print and online. Coverage is being increased in key target areas of growth, enhancing the ability of newspapers to create custom news reports relevant to their local and niche audiences. Flexible new licensing will enable them to use AP content in a wide range of local publications and the technological tools to do all these things are being provided.

The Associated Press is focused on finding ways to help members create new revenue opportunities and capitalize on the value of the cooperative. This site offers the latest announcements, research tools, training tips and innovative case studies designed to help members make the most of AP's products and services. Learn more about Member Choice, AP Exchange and the Digital Cooperative.

>>Member Choice Success Stories

	06/16/2009	Create Web pages that feature content not typically found in your newspaper but readily available in AP Exchange: The Sulphur Springs(Texas)News-Telegram
	06/03/2009	Use AP Exchange and AP Complete to find superior content on a single subject:The San Jose Mercury News
	05/21/2009	Build columns of regional news briefs with access to all 50 state wires:Arizona Republic in Phoenix
	05/15/2009	AP Money & Markets offers advertising opportunities in flexible formats:The Intelligencer in Wheeling, W.Va.,
		More success stories>

>>Innovation in Action

What's New	Innovation Toolkit	Beyond the News Report
	>Download the Innovation Manual (Update) >Download the Product Guide	New Revenue Opportunities

>>Frequently Asked Questions

	What is Member Choice?
	What changes to AP’s newspaper services were announced at the April annual meeting?
	What are the new Member Choice options?
	Read all FAQs >

“We were hardly getting any ads on our old site. Now we have them all over,
including ads we would have never sold before on the Internet.”

—Kristi Hayes
Director of New Media
Echo Publishing, parent of the Sulphur Springs News-Telegram

For more information about Member Choice contact your AP Chief of Bureau.