 |
New Revenue Opportunities
AP is fully committed to helping the industry meet the challenges
we face together. The following examples illustrate how members
are already using AP's digital technology and content initiatives
to help with revenue-raising or cost-saving strategies.
>>AP’s
global video news network
AP draws on its worldwide staff of journalists, a global network
of news sources, and a rich historical archive to create authoritative
video clips of international and national events so your audience
can watch defining moments as they unfold. And with video
journalists in every major American city, AP can help you
enhance your position in the media market place with the same
attention to quality of reporting domestically and rapid access
to breaking news.
Learn more about AP’s video news network.
>>AP
Mobile
AP Mobile is the first product from AP’s Digital Cooperative.
More than 1,100 members have signed up to make their own news
available on AP Mobile, and monthly traffic has topped 38
million page views. See
how the Las Vegas Review Journal is using AP Mobile to reach
news audiences.
>>Member
Choice
Innovation is the key to the transition that the newspaper
industry is facing and AP is focused on finding ways to help
you capitalize on the value of the cooperative. The Savannah
Morning News is using AP Complete to transform its business
and explore new revenue opportunities. Executive
Editor Susan Catron explains more in this short video.
>>AP
Custom News on the new hosted platform
AP’s new platform provides a variety of delivery options.
You can pull content from our password-protected portals or
have it delivered automatically either in the form of Web
feeds that move over the Internet or as hosted pages or hosted
modules that plug into your own Web site. In a matter of seconds,
a single staff member can create an entire package of stories,
photos, inter-actives, audio and video that is updated automatically.
Here’s
one we created in less than a minute that should be of interest
to newspapers covering immigration issues.
>>AP
Images Revenue Share Program
A decade ago, AP launched a revenue-sharing program with members
who send their photographs to be sold from AP Images, our
commercial image-sales arm. AP Images can also help you tap
the value of your photo archives. We’ll digitize up
to 500 of your iconic images for free and help get them in
front of customers. It’s zero work for you, and an easy
way to share your photos worldwide.
Here’s a look at some of the ways working with AP Images
pays off.
|