New Revenue Opportunities
AP is fully committed to helping the industry meet the challenges we face together. The following examples illustrate how members are already using AP's digital technology and content initiatives to help with revenue-raising or cost-saving strategies.


>>AP’s global video news network
AP draws on its worldwide staff of journalists, a global network of news sources, and a rich historical archive to create authoritative video clips of international and national events so your audience can watch defining moments as they unfold. And with video journalists in every major American city, AP can help you enhance your position in the media market place with the same attention to quality of reporting domestically and rapid access to breaking news. Learn more about AP’s video news network.

>>AP Mobile
AP Mobile is the first product from AP’s Digital Cooperative. More than 1,100 members have signed up to make their own news available on AP Mobile, and monthly traffic has topped 38 million page views. See how the Las Vegas Review Journal is using AP Mobile to reach news audiences.

>>Member Choice
Innovation is the key to the transition that the newspaper industry is facing and AP is focused on finding ways to help you capitalize on the value of the cooperative. The Savannah Morning News is using AP Complete to transform its business and explore new revenue opportunities. Executive Editor Susan Catron explains more in this short video.

>>AP Custom News on the new hosted platform
AP’s new platform provides a variety of delivery options. You can pull content from our password-protected portals or have it delivered automatically either in the form of Web feeds that move over the Internet or as hosted pages or hosted modules that plug into your own Web site. In a matter of seconds, a single staff member can create an entire package of stories, photos, inter-actives, audio and video that is updated automatically. Here’s one we created in less than a minute that should be of interest to newspapers covering immigration issues.

>>AP Images Revenue Share Program
A decade ago, AP launched a revenue-sharing program with members who send their photographs to be sold from AP Images, our commercial image-sales arm. AP Images can also help you tap the value of your photo archives. We’ll digitize up to 500 of your iconic images for free and help get them in front of customers. It’s zero work for you, and an easy way to share your photos worldwide. Here’s a look at some of the ways working with AP Images pays off.


 

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