Our Brand

Logo Assets and Usage Guidelines

AP's new visual identity system was developed to visually capture our brand promise—a guarantee of accuracy, trust, service, resourcefulness and courage on the part of our journalists and all AP staff in gathering, delivering and supporting the news. And it allows us to leverage all the great work we do by uniting under a comprehensive look and feel.

Consistently applied, the system plays a strong role in reinforcing the strength of our relationship with all who value accurate and independent news. As a result, it is essential that the new logos and guidelines are followed closely and with care.

Adhering to them assures that our members and customers can leverage the AP brand in the most powerful way possible to prosper in the evolving digital environment. To learn more, view our frequently asked questions.