>>Extending AP's Mission into the Digital Age

AP Content Enrichment is an innovative service designed to help members capture a new generation of news consumers and to build a foundation for success in the fast-growing arenas of Internet news and content syndication. AP’s process tags your content with a robust set of proprietary metadata including subject categories and entities such as people, places and things. The metadata serves as a foundation for additional Web applications and opportunities.

>>More ways for users to find and and share your content

> Trigger more hits from search engines that index content using keywords and metadata

> Customize content and build traffic around a specific subject area, or target content for specific markets

> Support contextual advertising with links in relevant subject-area categories and classifications

> Group related content items even if they don’t share the same keywords

> Power widgets that distribute your content and reach audiences in their preferred location

>>Organize your own content for better online access

AP’s Content Enrichment service is designed to make your content easier to search and organize, allowing your audience to see what they want to see, where, when and how they want to see it. It involves four basic steps:

> AP’s content enrichment and distribution system ingests your content by iATOM feed

> AP applies descriptive tags – metadata – to your content, including conceptual categories (e.g. health, environment) and entities (e.g. celebrities, sports figures, companies)

> AP delivers the “enriched” content in a standardized format (AP ATOM) via AP WebFeeds. Eventually, AP will be able to deliver content via hosted modules

> Newly enriched content is available for easy integration with online services and Web applications (e.g. widgets)

>>Grow your online audience

To capture and hold the attention of an audience that is growing increasingly selective – and fragmented – news publishers need flexible content, distributed across multiple platforms. AP's Content Enrichment service extends AP's mission – aggregating and sharing members' content – into the digital age and offers members an opportunity to attract a larger audience to their own news online.

For more information, or to request an AP Content Enrichment account, contact your AP Chief of Bureau.

For more information about Member Choice go to http://www.ap.org/choice.