New Digital Outlets for Members
The Digital Cooperative seeks to find new digital outlets and revenue streams for AP members. To capture and hold the attention of an audience that is growing increasingly selective – and fragmented – news publishers need flexible online content, distributed across multiple platforms and more ways for audiences to find and share content with each other. The Digital Cooperative works with members to tune their content to work well online, and offers products and services to help them monetize it.
AP recently launched its first product from the Digital Cooperative, the award-winning Mobile News Network, a portal for mobile news from across the AP membership.
To be part of the Digital Cooperative, members sign up for the Content Enrichment and any or all of these programs: NewsMap, Mobile News Network or Marketplace. There’s no fee for members to participate.
For more information contact your AP
Chief of Bureau.
For more information about Member Choice go to http://www.ap.org/choice.
>>AP CONTENT ENRICHMENT AND THE NEWSMAP
Enrichment is the foundation service that enables the Digital Cooperative. When you sign up for this service, AP will add a rich set of descriptive metadata to your content that makes it easier for you to:
>Automatically categorize your content in ways that draw and keep reader interest, such as related stories or customized pages about niche subjects
>Support context-related advertising
>Include your content in innovative new services like the Mobile News Network or state member content exchanges
NewsMap is an industry index of members’ content that can make it easier to find and link to member content. That means your content can work in more places and in more products. It can help more people see your content, and more people come back to your Web pages – creating the potential for more advertising dollars
Learn more about Content Enrichment
Read “A Card Catalog for the Digital World” from AP World, AP’s company magazine, for more information about the content enrichment process
>>MOBILE NEWS NETWORK
The Mobile News Network is an award – winning, multimedia mobile news portal that was developed by the news industry to be the default news button on next-generation smartphones.The MNN combines AP's top national and international news with the trusted local news of AP's members. Users access news via their mobile devices and can read local news from multiple locations. Participant brands are prominently displayed on the network. The MNN helps participants to:
> Expand reach and distribution of news
> Generate new revenue opportunities via local ad sales on a new distribution channel
> Grow their brands on the fast-growing mobile platform
> Expose local news content to new audiences
Learn more about Mobile News Network
>>MARKETPLACE
Marketplace is a new service that lets you share your content directly with other member newspapers in your state. There’s no cost to join. Share breaking news, features, photos or graphics with all papers in your state or only selected newsrooms. A few clicks in AP Exchange opens this world of collaboration and locally relevant content.
> Editors seeking more complete versions of stories the AP has picked up can get easy access to the original articles, and the rights to use them
> AP Exchange makes it easy to directly share text, photos and graphics directly with other member newspapers of your choice
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