>>Thinking
Outside the Stox
The Associated Press is “thinking outside
the stox” to provide newspapers new and innovative
ways to present readers with analytic, explanatory and forward-looking
financial data. AP Money & Markets is a new service designed
to offer print and online content that reflects the changing
world of financial data – essential information for
readers and investors.
>>
Key Features
> New ways to offer readers what they
need to know fast, with a concise, informative mix of data,
short text and graphics
> An unmatched opportunity to build local
brand by spotlighting the companies, industries and mutual
funds that matter most to readers
> Ability to be unique, especially online,
and to improve competitive position against aggregators
and portals
> Cost-efficient, customizable print
and online content offers an opportunity to benefit from
nascent online traffic
> Continuous innovation - AP's markets
team will develop new modules as market trends change
Learn more about AP
Money and Markets (pdf)
AP Money & Markets offers useful market
information that's easy to access and understand – data
at a glance, in print and online.
AP Money &
Markets for Print gives readers a package unique
to your market in a tight, attractive format based on more
than 20 modules that “snap” together to form one
or more pages of markets information. See examples
of how newspapers are using AP Money & Markets in print.
AP Money &
Markets Online makes newspaper Web sites the best
source for the latest information on markets, the economy
and company news, as well as the local information that's
hard for readers to find elsewhere. See examples
of how members are using AP Money & Markets online.
AP
Money & Markets Extra offers print and online modules
for the weekend that are exclusive, innovative and useful.
By the weekend, investors know how their stocks and mutual
funds did that week. They're ready for financial data that
assess performance. And they want to learn about trends. M&M
Extra does both with more than 30 modules that combine data,
text and graphics. Like M&M Daily, modules snap together
to build pages, or they can be used throughout a business
section.
For more information, contact your AP
Bureau Chief.
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