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10/30/07
AP Press Release
AP Money & Markets Extra launching Nov. 1
NEW YORK -- The Associated Press is launching AP Money
& Markets Extra, a modular, customizable business and
markets reporting service geared to newspapers' weekend editions.
Money & Markets Extra brings a personal investment approach
to markets information. Newspapers can choose from more than
30 modules that "snap" together to build full or
partial pages, or embed in local content anywhere in business
or other sections. The modules combine business reporting,
graphics and data that help readers put daily market changes
in longer-term context. An Insider Q&A offers a short
interview with a top financial insider; while Fund Focus introduces
investors each week to a mutual fund with an outstanding performance.
"Money & Markets has added so much more value to
our section," said Clytie Bunyan, business editor at
The Oklahoman in Oklahoma City. "It provides readers
with information that's more usable than just a page of numbers."
"Extra," debuting Nov. 1, is the latest enhancement
to AP Money & Markets, an innovative multimedia service
launched in October 2006 to provide online and print audiences
with news and analytic tools to understand financial markets
and other consumer financial data. The service is designed
to help newspapers update their financial data presentations
with more valuable, space-conserving contextual modules that
give readers more forward-looking information. It also helps
newspapers provide highly local financial information without
local production time, offering information that is cumbersome
to find elsewhere on the Web or in print.
More than 20 print modules in the daily Money & Markets
suite offer forward-looking context along with market information,
and complementary online modules allow readers to get fast
updates throughout the day.
"AP Money & Markets brings a fresh look and thinking
to the changing world of financial information," said
AP's business editor, Kevin Noblet. "With more readers
going online for information, our innovative service tells
readers what they need to know quickly, with an attractive,
compact mix of data, text and graphics.”
ABOUT AP
The Associated Press is the essential global news network,
delivering fast, unbiased news from every corner of the world
to all media platforms and formats. Founded in 1846, AP today
is the largest and most trusted source of independent news
and information. On any given day, more than half the world's
population sees news from AP.
Contact: Jack Stokes, AP Corporate Communications, 212.621.1720
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