Changes in the newspaper and broadcast industry force AP to stay ahead in the race to provide information to members and to their readers, listeners and viewers.

As newspapers and stations have cut back or folded, AP has found new ways to support its worldwide newsgathering operations. One way has been to sell selected, packaged news to non-members, such as governments and corporations. AP's Information Services department sells to these clients AP Online, a group of subject-specific news wires, tailored to each client's industry and news needs.

AP also supplements it newsgathering operations from the sale of photos to non-members through AP's Wide World subsidiary. Another subsidiary, AP Telecommunications, provides members and non-members data and network communication technologies.

AP's AdSEND group speeds advertisements from agencies and retailers to newspapers in hours and even minutes, when needed. Ads created on computer are sent by modem or satellite using AP AdSEND software and technology to major newspapers around the United States.

In response to publishers' increasing interest in the Internet and the World Wide Web, AP in 1995 formed the Multimedia Services department to develop The WIRE for AP members to use on their Web sites. AP packages news, photos, graphics, audio and video of the day's top news stories into compelling presentations for use online.