MEMBER UPDATE
August 2012

Sally Hale
Bureau Chief/Pennsylvania-New Jersey
215-446-6600
shale@ap.org

In This Edition

• AP at the Olympics: Dominant coverage, iconic photography
• AP gears up for robust coverage of national party conventions
• AP’s football microsites help you score with readers, advertisers
• New AP series examines health of Social Security
• AP launches “Healthy Plate” column with celebrity chef Sara Moulton
• AP updates social media guidelines for global news staff

AP at the Olympics: Dominant coverage, iconic photography

AP photographer Gregory Bull knew it would come -- the inevitable moment when Gabby Douglas does that little bit extra.

Her leap, high above the beam, in the women's all-round individual gymnastics competition was one of the iconic shots of the London Games. Deadspin, a leading sports blog, hailed it as “the sports photo of the year. See it here.

For the very latest from the London Games, check out AP’s microsite – http://summergames.ap.org – embedded on the sites of more than 250 AP member newspapers and broadcast stations.

AP’s football microsites help you score with readers, advertisers

Are you ready for some football? The season is set to kick off, and AP is offering an easy way to score touchdowns with your readers and advertisers through its latest ready-to-publish online packages – the College Football and NFL Head-To-Head Digital News Experiences.

Building on the success of our Summer Games package, this turnkey service provides fully curated and managed multimedia coverage. It’s easily incorporated into your site through widgets and also features your branding, navigational bar and even advertising, if you want, on each and every page. The presentations also work on any device – desktop, smartphone or tablet. Better yet, it’s priced to make it financially successful for your paper through local advertising or you can participate in a revenue share on national advertising that AP sells.

If you buy one of the football packages, you also get the second one for half off. Contact me at shale@ap.org for details.

New AP series examines health of Social Security

The Associated Press is examining the state of Social Security and its long-term health in a four-part series of stories this month.

At a time when many Americans worry whether Social Security will be there for them during retirement, the series will assess the current health of the system and various proposals to ensure its strength. Stories will also explore the chances that public officials will tackle these politically charged options in the coming years.

The series is available to members who subscribe to News Analysis content.

Read more details here >

AP launches “Healthy Plate” column with celebrity chef Sara Moulton

The Associated Press has begun publishing a weekly healthy eating column by Sara Moulton, star of public television's "Sara's Weeknight Meals" and a longtime Food Network host. The column is available to subscribers of AP's Lifestyles service.

Moulton was one of the pioneers of the Food Network and a guiding force behind Gourmet magazine for nearly 25 years. She has spent much of her career focusing on family-friendly and accessible weeknight recipes. In her weekly column for AP, Moulton will give readers straightforward tips for using seasonal ingredients to create simple and delicious healthy meals. Her all-original recipes will take a holistic approach to healthy eating, with an emphasis on whole grains, healthy fats and low sugar. See more here.

For details and pricing on Lifestyles content, contact me at shale@ap.org.

AP updates social media guidelines for global news staff

AP’s global news staff received an update of the social media guidelines that were last revised in January 2012. The main changes, revealed in a note to staff by AP Social Media Editor Eric Carvin and AP Deputy Managing Editor for Standards Tom Kent, are new guidance on live-tweeting news events and updated advice on following politicians’ social networking accounts.

Crafting your own newsroom guidelines, or interested in adopting ours? To see AP’s approach, click here. 

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