AP_Update

AP UPDATE

MAY 2013

- Drive web traffic with AP’s Auto Racing Digital News Experience

- Check out AP’s interactive annual report

- AP expanding US video news coverage

- Special Editions on Weddings now available

- APME awards entries deadline May 15

- AP unveils ‘The Definitive Source’ blog

- AP DefinitiveSource webcasts keeping you informed on key issues

- Sports Extra pages offer members top event coverage, revenue opportunities

- Stylebook to be available in Spanish

- Revenue Ideas Toolkit offers innovative ways to monetize content

- The New AP Mobile App

Drive web traffic with AP’s Auto Racing Digital News Experience

The AP’s Auto Racing Digital News Experience is a ready-to-publish web content package that complements your local coverage. The package attracts new users to your site, and keeps them there longer. AP editors curate the best of AP’s articles and photos into attractively designed pages and widgets that you can embed on your site.

Throughout the racing season, the Auto Racing DNE will help you reach fans with news from NASCAR, IndyCar, Formula One and NHRA. Each page can be customized with your branding and can feature your own content. Besides providing high-quality, expanded coverage, the DNEs generate revenue for you. You can participate in revenue sharing from ads sold by AP, or you can control the full ad inventory to sell local ads. To look at an unbranded version of the Auto Racing site, go to: racing.ap.org .

2013 Lineup

Edition	Timeline
NCAA Men's Basketball	Dec. 6, 2012 - Apr. 15, 2013
NASCAR/Motor Sports	Jan. 31, 2013 - Nov. 30, 2013
Pro32: Head to Head	Aug. 1, 2013 - Feb. 28, 2014
College Football	Aug. 15, 2013 - Jan. 31, 2014
NCAA Men's Basketball	Oct. 15, 2013 - Apr. 15, 2014
Winter Olympics	Dec. 15, 2013 - Mar. 15. 2014

Contact Bureau Chief Adam Yeomans for more information at ayeomans@ap.org

Check out AP’s interactive annual report

Every day, AP journalists, editors and staffers around the world work to provide the compelling stories and images that our members and customers value. Last year was no different. A street battle in Syria, an underwater shot of an Olympic swimmer on his way to gold, the final moments of a combative U.S. presidential election—AP was on the ground wherever news happened.

The AP’s annual report can be seen at:

http://www.ap.org/company/annual-meeting/2013/annual-report/#/About-AP

AP expanding US video news coverage

The Associated Press is increasing video news coverage across America, doubling the number of videojournalists and restructuring its Washington production hub. Regional video newsgathering desks and an upgraded video delivery portal complete AP’s major investment in U.S. video news – a response to members who want video on more of the stories they care about.

Contact me for more information on AP video options.

Learn more about AP’s expanded news coverage

Special Editions on Weddings now available

With love in the air, weddings are the focus of the April Special Edition.

Diamond Rings: When buying a diamond ring, learn the 4 C's

Ballparks: Formal or casual, ballpark weddings a hit

Gays: Same-sex couples making new wedding rituals

DIY Place Cards: Get creative with place cards, escort cards

Décor: Reception décor gets creative, personal

Sleeveless Gowns: Strapless styles can give sleekness to bride

In May, our Special Edition package will look at the Outdoors, including urban hiking, the latest in cool helmets, hikes with strollers and volunteer trail maintenance. In June, the subject will be Baby Boomers.

Special Editions are monthly packages of stories and photos around a theme. Look for the content in the Lifestyles section of your AP Exchange account by searching for “SPE.” AP Exchange is an online tool which provides you with access to the AP content to which your newspaper subscribes. If you don’t have an AP Exchange account, please contact me to get one set up.

Lifestyles Coverage upcoming for May and June

May 6: Get ready for summer; graduation

May 13: Camps and camping

May 20: Hit the beach/theme parks

June 3: Father's Day

June 24: July Fourth, Ramadan

To find Lifestyles content in AP Exchange, look at the “Lifestyles” section under “Essential AP” on the left rail.

APME awards entries deadline May 15

APME is accepting entries for its 2013 Journalism Excellence Awards, honoring superior coverage and innovation. The deadline to enter is May 15; see details here. Also, don’t miss the May 1 deadline for discounted registration to APME’s October national convention; see details here.

Enter the 2013 Journalism Excellence Awards.

AP unveils ‘The Definitive Source’ blog

The Associated Press has a new corporate blog, “The Definitive Source,” designed to give you insights into some of our most significant coverage as well as other aspects of AP’s work. We envision it as a quick, nimble and transparent way to share news about AP with members and the public.

Visit The Definitive Source blog

AP DefinitiveSource webcasts keeping you informed on key issues

AP has been conducting a series of webcasts on topics important to newsroom and business operations. The latest AP Definitive Source webcast called “User-Generated Content: How to Source and Verify Content Across Formats” is available at http://cc.readytalk.com/play?id=369bss.

Other webcasts available:

Covering ObamaCare: https://cc.readytalk.com/cc/playback/Playback.do?id=7puwuo

Freedom of Information reporting: https://cc.readytalk.com/cc/playback/Playback.do?id=8qscrd

Social Media, Part 1 (Connect, Engage, Produce): http://cc.readytalk.com/play?id=32ucbd

Social Media, Part 2 (Break News Faster): http://cc.readytalk.com/play?id=bgnovt

If you would like to suggest a topic, please contact bureau chief Adam Yeomans, ayeomans@ap.org.

Sports Extra pages offer members top event coverage, revenue opportunities

Build readership and revenue with AP Sports Extra, an annual package of paginated previews of key sports events and seasons through the year. These leverage AP’s superior sports coverage, combining AP text, agate, imagery and graphics, in three page sizes that will contain a standard ad space members can sell. AP Sports Extra is free to any AP member newspaper that subscribes to AP sports service.

Below is the 2013 schedule of the key events to be previewed with the delivery month for the pages keyed to those events. Member ad sales teams can take the schedule and sample pages to local advertisers knowing the pages will be delivered and when. Pages tied to specific events normally will be delivered the week before. The page formats are full broadsheet, half broadsheet and tab. Delivery is via AP Exchange, the way we deliver print graphics now. The files are in a PDF format. All AP member newspapers subscribing to the sports vertical are entitled to these pages in their Exchange accounts.

Event	2013 Event Date(s)	Publication Date/Month
March Madness*	March 19-April 8	18-Mar
PGA Masters	April 11-14	08-Apr-13
NFL Draft	April 25-27	Week of April 22
USGA US Open Golf	June 13-16	10-Jun-13
British Open Golf	July 18-21	15-Jul-13
PGA Championship	Aug. 8-11	5-Aug-13
FBC Top 25 Poll Preview	Mid-August	Mid-August
NASCAR Cup Chase	9/15-11/17	9-Sep-13
Baseball Playoff Preview	Final Regular Season Games 9/29.**	30-Sep-13
FBC Bowl Preview	December	December
NFL Playoff Preview	January	December/January
* Open date 3/18 with bracket set except for play-in games
** Likely playoff start is Oct. 1

AP Stylebook to be available in Spanish

The Associated Press is launching its first Spanish-language stylebook alongside the AP Stylebook that has served as a standard reference for English-language journalists since 1953.

Access to the Web-based "Manual de Estilo Online de la AP" will be available to subscribers of the AP's Spanish news services starting Nov. 19. It will be opened to non-AP subscribers early next year. Prices range from $26 per year for one user to $210 for an annual 10-user license. The AP is offering introductory discounts of about one-third off regular prices.

The AP Stylebook is a widely used guide for grammar, punctuation and writing style. It also offers guidance on the principles of journalism. The stylebook includes an A-to-Z listing of words, names and locations with definitions and explanations of how to use them.

The online Spanish-language stylebook will be searchable and updated regularly. It includes chapters on sports terminology and arts and entertainment vocabulary and a pronunciation primer with audio files. It also features a guide on the usage of words that come from Spanish-language communities in the U.S., such as "tuitear" (to tweet) and "parquear" (to park a car).

AP expands popular 10 Things to Know fixture

The Associated Press is adding an edition of its popular 10 Things to Know, a weekday feature highlighting late-breaking news, upcoming events, AP exclusives and stories people will be talking about around the world.

Watch for the new version of 10 Things to Know at 9 p.m. ET, Sunday through Thursday, starting Aug. 26. The AP will continue to send the freshly updated weekday morning offering of 10 Things to Know at 6:30 a.m. ET, Monday through Friday.

These daily quick-read tipsheets are aimed at giving audiences and customers a jumpstart on the very latest news and top headlines, along with a guide to the stories that will be the most discussed and shared online. Check them out here.

AP Revenue Ideas Toolkit offers innovative ways to monetize content

One newspaper produces an agriculture-themed niche page that boosts online traffic by 20 percent. Another publishes a weekly package of crime news that’s so popular it’s generating annual revenue running into six figures.

Those and other experiences are detailed in a new Revenue Ideas Toolkit designed to help you make the most of your AP services. Browse through timely ideas other editors and publishers have come up with to engage readers and advertisers using AP text, photos, video, financial data and more.

You can access the toolkit here. If you’ve got an example you’d like to share, please contact me at ayeomans@ap.org.

The New AP Mobile App

The new AP Mobile app has a great new look and was a hit with technology fans when it debuted at the recent SXSW show in Austin, Texas recently. In addition to its sleek touchscreen interface and upgraded functionality, AP Mobile gives program participants a quick and easy way to extend the reach of their client’s print campaigns. You can either sell local ads yourself or participate in a revenue sharing arrangement with AP on the national ads.

To find out more about AP Mobile, go to www.getapmobile.com or contact Adam Yeomans, ayeomans@ap.org, 800-453-1282..