The Associated Press
John Seigenthaler Center

1207 18th Ave South

Suite 261A

Nashville, TN 37212


615.376.0947 FAX

Chief of Bureau

Adam Yeomans




AP offers comprehensive Sochi Olympics coverage

The 2014 Winter Olympics are less than three months away, and AP is preparing to bring your readers the most comprehensive coverage available. Our all-format coverage of the Feb. 7-23 Games in Sochi, Russia, will be packaged in a variety of ways to help you tell the story, with revenue enhancement possibilities as well. All U.S. newspapers taking the AP sports vertical will receive the full Olympics text wires. We’ll also have an Olympics microsite; the traffic you drive earns a portion of the revenue AP generates from national ad sales. Other digital products include headline packages and AP Winter Games Interactives. Contact Bureau Chief Adam Yeomans for details, or 615-373-9988.

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  AP Sports Extra pages highlight Bowl Games, NFL playoffs; 2014 calendar announced

The next AP Sports Extra will be released Dec. 12 and feature the College Bowl preview. The first bowl game is Dec. 21 so this will give you more than a full week to use the page. The NFL Playoffspage will move in late December after the final Sunday of the regular season. Sports Extra offers paginated previews of key events and seasons on a pre-published schedule, offered at no added cost to AP Sports subscribers and includes an ad position your paper can sell.

Below is the 2014 Sports Extra calendar:

Event 2013/2014
Event Date(s)
Publication Date
FBC Bowl Preview
NFL Playoff Preview
March Madness
Mar 16-Apr 7
Mar 17, 2014
PGA Masters
Apr 10-13
Apr 7, 2014
NFL Draft
Late April
USGA US Open Golf
Jun 12-15
Jun 9, 2014
British Open Golf
Jul 17-20
Jul 14, 2014
PGA Championship
Aug 07-10
Aug 4, 2014
FBC Top 25 Poll Preview
NASCAR Cup Chase
Sep 14-Nov 16
Sep 8, 2014
World Series
FBC Bowl Preview
NFL Playoff Preview
Late December
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AP webcast: Better photos, video with smartphones

An AP “Definitive Source” webcast teaches non-photographers on your staff how to take better pictures and video using their smartphones. If you or your staff missed the Nov. 20 webcast, you can watch a recording at this link:


Better photos, video & smartphones webcast

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AP Member Innovation: Special section on health care

The Facts in Clute, Texas, took advantage of AP’s comprehensive coverage of the Affordable Care Act to create a special section that earned it $2,200 in additional advertising. The timely section was comprised entirely of AP material: 16 stories and 13 photos. Not only did it bring in revenue, it was praised by readers who said it provided a simple explanation to a complicated issue. It’s just one example of how members are monetizing AP content. Contact me for details and other creative ideas on how to innovate with AP.

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AP names new global sports, business editors

The Associated Press has made two key news leadership appointments, promoting Michael Giarrusso as global sports editor and Kevin Shinkle as business editor for the news cooperative. Giarrusso, most recently AP’s bureau chief for Arizona and New Mexico, is a former AP sports writer, news editor and state news executive. Read about his appointment here. Shinkle, AP’s deputy business editor for the past two years, moves into the top job, read the details here.

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  Build sales, readership with AP Lifestyles & Special Editions content

AP Lifestyles covers a wide range of subjects that people care about in their daily lives, such as food, family, fashion, travel and homes and gardening, offering about 40 stories and 100 photos weekly. The consumer-friendly approach appeals to readers and advertisers for your daily newspaper, as well as for websites, special sections and niche publications. You will receive a digest each Monday.

You would also receive monthly “Special Edition” packages of five or more stories and photographs that center around a timely theme such as Back to School, Weddings, Holidays and Green Living.

Click here for a printable Lifestyles/Special editions calendar

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AP Microsites:  Winning coverage of football, Olympics at no additional cost!


AP’s popular Digital News Experiences can help you build online traffic around pro and college football – and generate new advertising revenue. We have customizable house ads available to help you promote the multimedia microsites; contact me for more information. Coming soon: AP’s Winter Games DNE, which will deliver all your readers need to know about the Sochi Olympics in February. Click here to learn more about the DNE program. 

 2013 Lineup



NASCAR/Motor Sports

Jan 31, 2013 - Nov 30, 2013

Pro32: Head to Head

Aug 01, 2013 - Feb 28, 2014

College Football

Aug 15, 2013 - Jan 31, 2014

NCAA Men's Basketball

Oct 15, 2013 - Apr 15, 2014

Winter Olympics

Dec 15, 2013 - Mar 15, 2014

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AP elections services:  new features for 2014




It’s not too early to start planning your coverage of the 2014 elections, and AP’s premium vote services can help. The 2014 campaign and election season promise to be as competitive as any in recent memory, presenting a perfect opportunity to engage readers and advertisers. New for next year: individual state maps, and API as well as FTP delivery of raw vote feeds. Contact me for details and rates, and visit our elections page for more on how AP covers the vote count.


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AP Mobile gets bold new design

The Associated Press has released a major redesign of its popular award-winning app, AP Mobile, improving users’ ability to access AP breaking news and local content from more than 1,100 contributing news providers. The new version gives members more ways to curate their feeds showcased in the local section.  Learn more about the new and improved AP Mobile.


Download the AP Mobile app


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AP to publish photo history of Vietnam War


AP is publishing a photographic retrospective of the Vietnam War, set for release on Oct. 1. “Vietnam: The Real War” will feature iconic, Pulitzer Prize-winning images by Malcolm Browne, Nick Ut, Eddie Adams and others. A gallery exhibition in New York City will coincide with the book release.


Read about the book and a parallel NYC gallery exhibition

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AP Revenue Ideas Toolkit offers innovative ways to monetize content

One newspaper produces an agriculture-themed niche pagethat boosts online traffic by 20 percent. Another publishes a weekly package of crime news that’s so popular it’s generating annual revenue running into six figures.

Those and other experiences are detailed in a new Revenue Ideas Toolkit designed to help you make the most of your AP services. Browse through timely ideas other editors and publishers have come up with to engage readers and advertisers using AP text, photos, video, financial data and more.

You can access the toolkit here.  If you’ve got an example you’d like to share, please contact me at  

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