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Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

Breitling

Technical watch specialist Breitling has a long and illustrious association with aviation and continues this relationship today by cooperating with the world's elite pilots. Several exceptional teams fly the brand’s colours, including the famous Breitling Jet Team with its spectacular aerobatics and Breitling Wingwalkers. It is associated with the greatest air shows on the planet, from the famous Reno Air Races to the Red Bull Air Race.

Service provided

  • - Global video distribution
  • - Used by print, online and broadcast channels
  • - Ongoing content consultancy

The challenge

With aviation so central to the brand’s values, Breitling’s activities create a wealth of breathtaking photographs. Our challenge is to ensure maximum distribution of these photos to the world’s media.

How we helped

Brietling’s photos are distributed through AP’s unrivalled global distribution network, which ensures they reach an audience of newspapers, magazines, broadcasters, digital publishers, and mobile platforms across the world. Working closely with Breitling’s PR and media team, we provide a consultative approach to ensure that distribution is timed for the best possible impact.

Most recently, photos of Breitling Wingwalkers were used in print and online in Australia, Sweden, Switzerland, USA, South Africa, India, Korea, Canada and The Telegraph (website) and The Times (print and website) in the UK.

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Breitling planes

Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

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