Sassy Films
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Distributing Sassy Films’ content to a global audience

The unparalleled reach of AP’s global media network enables Sassy Films’ content to generate the coverage their clients expect

Sassy Films

Sassy Films is a global content creation and communications agency that works with the world’s best-known brands, broadcasters and entertainment studios. Visual storytelling is at the heart of Sassy Films, combining their expertise in content production, PR, advertising, broadcast and digital, to produce work that both entertains and informs.

Services we provide

  • Ongoing global video distribution

The challenge

In a content-heavy market, Sassy needs their multiformat content to reach the widest possible audience in order to generate the coverage their clients expect.

How we help

AP Content Services assigns a dedicated producer to project manage each Sassy project. The producer coordinates and manages all elements of each project — regardless of scale — giving Sassy a single point of contact at AP.  This makes communication simple and easy.

With direct access to over 1,000 newsrooms around the world, Sassy utilizes AP’s unparalleled global media network to maximize content exposure. Working on multiplatform content creation, Sassy also needs this delivery solution to be flexible in terms of content, timings and means of ingest. AP Content Services is able to meet this requirement, tailoring a bespoke delivery solution that complements Sassy’s productions. 


“Delivering a robust and reactive multi-platform strategy for our news syndication is a key component of the Sassy content PR plan. Because of this, we require all our partners and providers to be as responsive and flexible as we are. Without a doubt, AP Content Services fits in with this ethos, delivering timely content to media that helps us generate the coverage our clients expect.”
Michael Semp, Director of Content Communications, Sassy Films

Contact us to find out how AP Content Services can help your brand

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