DNE - Digital News Experiences | AP
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Digital News Experiences

Unlock new revenue streams with our ready-to-publish sports packages

Behind-the-scenes coverage audiences won't find elsewhere

Our Digital News Experiences (DNEs) bring the best of our sports coverage to your website with multiformat content for every football, basketball and racing fan. We provide the widgets and white-label microsites, you bring the audience, and we both share the ad revenue.

How it works

Get widgets

Choose from a variety of responsive widgets, including the AP Top 25 Poll, the Pro 32 Poll, the NASCAR Cup standings and the latest news. Each one links to a microsite of AP's in-depth coverage of each sport.


Customize your sports microsites with your branding, navigation, local content preferences (e.g., select your favorite teams) and RSS feeds.

Earn revenue

Earn a share of the revenue from every ad we've sold on the widgets and microsites. Maximize your earnings by placing multiple widgets on your site, especially in the most trafficked areas, such as your homepage, section fronts and article pages.

Get the AP Top 25 Poll released Sept. 7 and each Sunday through the season

Add the widget

DNE options

Get the full lineup and earn revenue year-round

College football players celebrating

College football

Include the iconic AP Top 25 Poll on your website and keep college football fans in the know with all the latest news, photos and rankings for their favorite teams.

Visit the site
Racing car crashing into the infield

Auto racing

From the green flag of the Daytona 500 to the checkered flag completing the playoffs, keep racing fans nationwide informed and entertained. Choose from the NASCAR Cup Standings, NASCAR Cup Schedule and Latest News widgets.

Visit the site
College basketball players during a game

Men's college basketball

Supplement your local basketball coverage with our online packages focused on all the matchups and players – from the offseason through the NCAA Tournament. Choose from the AP Top 25 Poll, Latest News and Tournament Scoreboard widgets.

Visit the site
Pro football player

Professional football

Keep fans of the National Football League up to date on their favorite teams and players, from mini-camp through the Super Bowl and into the offseason. Choose from the AP Pro 32 Poll and Latest News widgets.

Visit the site

Get in touch to find out more about how our content and services can help your organization