As a content aggregator for cannabis retailers, MRR doesn’t have a team of in-house journalists to generate original content. Gathering local perspectives from around the country would require additional resources and a network of freelancers, so MRR needed a better solution for curating local, credible content.
How we helped
MRR turned to The Associated Press for a granular approach to cannabis coverage that other local news sources weren’t producing. As a leading news organization with a presence in all 50 states and a dedicated cannabis beat team, AP is uniquely positioned to provide high-quality content and distinct coverage of the cannabis industry.
Knowing that we consistently produce stories quickly and accurately, MRR now regularly relies on AP Newsroom to provide content that contributes to their overall output and audience engagement. MRR publishes seven to nine articles daily, with user time spent on their site averaging seven minutes.