Sell your video content to a global audience

AP Video Hub: Your platform for news and present-day video sales

  • URL

    apvideohub.ap.org

  • audience

    Broadcast and digital news publishers

  • content age

    Breaking news and recent

  • Annual visitors / visits

    350,000 / 2.1 million

  • content volume

    2OO new videos per day

  • content AVAILABILITY

    Permanent

  • UPFRONT FEES

    None

  • Content INTEGRATION

    Our dedicated 24/7 support team will assist you with onboarding. After initial set up, uploading video content onto the platform is quick and easy.

  • USAGE AND REVENUE REPORTING

    Weekly and monthly reports allow you to track and analyse your content’s usage and revenues.

  • SALES SUPPORT

    AP’s sales teams promote partner content within their regions.

  • REVENUE MODEL

    • – AP clients purchase your content on a transactional pay-as-you-go basis or by using credits from their fixxed monthly allowance.
    • – Choose the credit and transactional value of your content to suit your pricing strategy.
    • – Receive a share of the combined monthly revenue.

  • MARKETING SUPPORT

    AP’s marketing team promotes partner content to customers.

Sell your archive video content to a global audience

AP Archive: Your platform for archive video sales

  • URL

    aparchive.com

  • audience

    Programme makers, broadcasters, corporates, production companies, filmmakers and other non-editorial customers.

  • content age

    More than 48 hours old

  • Annual visitors / visits

    679,000 / 1,085,000

  • content volume

    1.7 million videos

  • content AVAILABILITY

    Permanent

  • UPFRONT FEES

    None

  • Content INTEGRATION

    Our dedicated 24/7 support team will assist you with onboarding. After initial set up, uploading video content onto the platform is quick and easy.

  • USAGE AND REVENUE REPORTING

    Monthly reports allow you to track your content’s usage and associated revenues.

  • SALES SUPPORT

    AP’s sales teams and agents promote partner content within their regions.

  • REVENUE MODEL

    • – Platform is free to access by any prospective content buyers.
    • – Footage purchase fee is dependent on end usage, territory and length of license.
    • – Partner revenue share is subject to individual agreement.

  • MARKETING SUPPORT

    AP’s marketing team promotes partner content to customers.

Meet some of our video partners

We aim to achieve long term solutions through our video partnerships and are proud that some of our relationships span over many years. Below are examples of how we work together with a variety of video organisations.

Bevan Thomas

Co-founder and Commercial Director
Newsflare Limited

“We chose to work with AP to distribute our video because of AP's long pedigree in terms of video content.”

Who are Newsflare?

Newsflare is an open video platform that allows anybody to upload newsworthy video content, which we then distribute to clients and partners around the world.

Who is Newsflare’s video content aimed at?

Newflare’s video content works really well across a wide range of different platforms. We provide content to major traditional publishers who are all moving online and looking for video that's really going to make their site more ‘sticky and engaging’ for their audience, through to new media sites who are prominent on Facebook, as well as the big content networks such as MSN, Yahoo, and AOL.

Why did Newsflare select AP as a video partner?

We chose to work with AP to distribute our video because of AP's long pedigree in terms of video content. Also, AP offers an unrivalled distribution network to parts of the world where Newsflare, as a small company, would struggle to distribute our content.

How easy was it for Newsflare to partner with AP?

It was very easy for Newsflare to partner with AP. They worked closely with us to make the whole process run smoothly and get our video content on their platform as quickly as possible.

From very early on, we found AP an open and flexible partner to work with, which is crucial whenever you are doing something new.

AP were willing to invest time in helping support and drive the Newsflare brand to their long list of clients around the world.

Paula Harrington

Managing Editor, UNifeed
UN Department of Public Information

“The need for content is so great right now with new audiences and new delivery systems, it is a wonderful time to introduce new products and we are very excited to progress this with AP.”

How did the UN begin working with the AP?

UNifeed began in 2004 as a joint partnership between the UN's Department of Public Information (DPI) and UNICEF. The aim was to utilize and build on the depth of UN video available, and I have developed the feed over the past 10 years to the service we deliver today.

How has the UN’s relationship with AP developed over the last 10 years?

It has expanded. We started out with Beta tapes and VHS, then we built our own website and, in turn, that increased our content offering. We are now offering AP’s customers more video content with a wider range of subject matter from all around the world.

What content has worked best?

We found that hard news and health stories are the most used. Any story which features celebrities is also popular, especially to a consumer audience.

The future is multiple delivery platforms, and we are hopefully going to be working closer with AP to take what we have and distribute this to the relevant audience – so that the content is more targeted.

We have also seen a growth in regional news content, especially with the developments in the Middle East.

How easy was it to partner with AP?

So far it has been very easy, partly because of my relationship with AP and I think we can continue to build on this relationship – particularly with the technology evolution/revolution and because we are developing new products.

Is there any element of AP that you think is unique?

For us, it is the broader reach – the fact that you reach a global audience of broadcasters and digital publishers.

With AP’s usage monitoring, we have visibility of who is using our content, what content is being used and how much content is re-used.

How do you think AP can continue to help you?

The need for content is so great right now with new audiences and new delivery systems, it is a wonderful time to introduce new products and we are very excited to progress this with AP.

More promotion would be terrific, especially with new products and holding our hand technically, educating us on technical developments and changes – so that we keep up with industry standards.

We would also welcome more feedback from customers who use our content, and hopefully we can develop this further over time.

Laura Placide

Editor in Chief/Rédactrice en chef
Crowdspark

“Partnering with AP is an asset for us when talking to contributors because they know their video content will be made available to a wider audience.”

Who are Crowdspark?

Crowdspark was founded 10 years ago in France and its focus is content, generated both by eyewitness and freelancers around the world. Our online platform allows them to submit photos and video, as well as live streams of news events they witness. We consider ourselves to be a crowdsourced newswire.

Why did Crowdspark select AP as a video partner?

Our aim was to partner with a company who could quickly and easily deliver our great content to global newsrooms and AP was the perfect fit, they are the biggest news agency, have a great platform in AP Video Hub, and they have a global customer base.

We also archive our video content with AP, because their video archive is well-established, www.aparchive.com is the go to platform and we want our content to be on there.

How much content does Crowdspark generate?

We have contributors in around 150 countries, who submit content daily on a spontaneous basis but also on request, so the volumes highly vary based on the news stories of the day.

What makes Crowdspark different?

Crowdspark capitalise on the fact that these days, professional journalists are rarely first on the scene – it is moreso someone with a mobile phone. We therefore aim to get the content first to deliver news as soon as it happens. We are constantly looking for new contributors to join our growing community in order to provide the best coverage possible.

How easy was it for Crowdspark to partner with AP?

Technically it's been very easy for us to partner with AP. The documentation was easy to understand and we were supported throughout the integration.

What are Crowdspark’s objectives in partnering with AP?

Our main objective is to sell more videos and share the revenue with our contributors. Partnering with AP is an asset for us when talking to contributors because they know their video content will be made available to a wider audience.

I’m interested in partnering with AP

I’m interested in partnering with AP:

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