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AP Content Services

Stories with authority

Scale your reach with beautiful, thoughtful brand experiences

AP Content Services is the content marketing service of The Associated Press, working with companies worldwide to craft multiformat storytelling projects and deliver them across our media network. Our global team of experienced writers and creatives abides by the same journalistic values as the AP newsroom in engaging — and earning the trust of — your target audience.

Create engaging content in all formats

Develop custom projects of any size, anywhere in the world

Celebrity photo shoot

Whether it’s a photo or video shoot in Los Angeles, a live interview at a product launch in Tokyo, a virtual reality experience filmed in Paris, or a custom interactive webpage, the Content Services team and our wide network of experienced freelancers will bring your brand's message to the world. Tell your story through:

  • Photos
  • Videos, VR, 360-degree, 3D
  • Articles
  • Infographics, interactives
  • Webpages

Distribute your content 

Deliver photos, text and video to newspapers, websites, magazines and broadcasters worldwide

Global wire distribution

Utilize the unparalleled reach of the AP wire to send your public relations, newswire, syndicate or custom content directly into the systems where editors access their daily news.

Photo library marketplace

Deliver brand images via to more than 175,000 users, including photo editors, producers and content creators.

Our delivery platforms

Distribute your branded content to news publishers via our online multimedia delivery portals.

Multimedia newsroom

Make your content available for download by non-AP subscribers using the AP Content Services Multimedia Newsroom.

Check out current content in our multimedia newsroom.


Amplify your message

Advertise across AP's digital properties and our network of media outlets

Native advertising

Surface your content seamlessly across AP's own news platforms, as well as our native ad network of more than 180 local news sites and mobile apps. 

Display advertising

Secure display ad placement on AP's news properties, including the AP News site and app. 

Social promotion

Share your brand content and updates on our @AP Twitter handle.

Custom opportunities

Work with us to develop custom sponsorship, content creation and distribution packages, such as:

  • Sponsorships of AP e-books
  • Creative collaborations using our licensed archival photos and videos
  • Sponsorship of editorial content series on our digital news properties
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See how AP Content Services has helped these brands

Breitling planes

Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

Land Rover
British Airways
Hewlett Packard

Get noticed and grow your audience

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read our e-book and hear how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

See the post

Content Services logo

The Content Services group is separate from the AP newsroom and the content created does not involve AP editorial staff.

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Get in touch to find out more about how our content and services can help your organization

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