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AP Content Services

Compelling content, delivered worldwide

We tell your brand's story with multiformat content creation, delivered across our media network

AP Content Services is the content marketing service of The Associated Press, creating multiformat storytelling projects and distributing them globally via our news delivery platforms and advertising channels. Our dedicated team of content specialists adopt the same core values as the AP to bring journalistic flair to your brand’s story.

Content creation

Global distribution

Advertising

Create engaging content in all formats

Develop custom projects of any size, anywhere in the world

Celebrity photo shoot

If it's a photo or video shoot in Los Angeles you need, a live interview at a product launch in Tokyo or a virtual reality experience filmed in Paris, our global Content Services team utilise local knowledge and expertise to bring your brand's message to a worldwide audience. We tell your story through:

 – Photos 
 – Videos, VR, 360-degree, 3D, animation
 – Articles
 – Infographics, interactives
 – Live streaming
 – Campaign creation
 – Web pages

Distribute your content 

Deliver photos, text and video to newspapers, websites, magazines and broadcasters worldwide

Global reach

Utilise the unparalleled reach of the AP wire to send your content directly into systems where editors all over the world access their daily news.

Photo marketplace

Deliver images via apimages.com to more than 175,000 users including photo editors, producers and content creators.

Our delivery platforms

Distribute your content to publishers via our online multimedia delivery portals.

Multimedia newsroom

Make your content available for download by non-AP subscribers using the AP Content Services Multimedia Newsroom.

Check out current content in our multimedia newsroom.

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Amplify your message

Advertise across AP's digital properties and our network of media outlets

Native advertising

Publish your content seamlessly across AP's own news platforms, as well as our native ad network of more than 180 local news sites and mobile apps. 

Display advertising

Secure display ad placement on AP's news properties including the AP News site and app. 

Social promotion

Share your brand content and updates on our @AP Twitter handle.

Custom opportunities

Work with us to develop custom sponsorship, content creation and distribution packages, such as:
 
  • Sponsorships of AP e-books
  • Creative collaborations using our licensed archival photos and videos
  • Sponsorship of editorial content series on our digital news properties
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See how AP Content Services has helped these brands

Breitling planes

Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

Adidas Breitling British Airways European Commission Freud communications GSK H & M hp IFAD Land Rober Le Monde McDonald's Merrill Lynch Nationwide Nintendo Ogilvy PWC Shell UNIDO UPS Virgin Warner Brothers Adidas Breitling British Airways European Commission Freud communications GSK H & M hp IFAD Land Rober Le Monde McDonald's Merrill Lynch Nationwide Nintendo Ogilvy PWC Shell UNIDO UPS Virgin Warner Brothers

Get noticed and grow your audience

Content only matters if people see it. So how can marketers help audiences find their amazing stories? Read our e-book and hear how to go from audience development to ownership with Paul Caluori, the global director of AP Digital Services at The Associated Press.

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Content Services logo

The Content Services group is separate from the AP newsroom and the content created does not involve AP editorial staff.

Get in touch to find out more about how our content and services can help your organization