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AP Content Services

Credible, creative storytelling

Create, curate and amplify authentic messaging that connects with your target audience

AP Content Services is the content marketing service of The Associated Press, helping companies increase brand awareness, consumer engagement and audience acquisition through the creation, delivery and promotion of multiformat custom content.

Tell the right story to the right people

Our specialists can help with everything from storyboarding to reporting

AP Global Media Services billboard at convention

Create engaging content

Whether it’s a photo or video shoot in Los Angeles, a live interview at a product launch in Tokyo, a virtual reality experience filmed in Paris, or a custom interactive webpage, the Content Services team and our wide network of experienced freelancers will bring your brand's message to the world. 

Distribute your content 

Deliver to newspapers, websites, magazines and broadcasters worldwide

Global distribution network

Maximize exposure for your content through our global distribution network, sending your text and photos directly into newsrooms' and media outlets' editorial systems alongside AP content.

Photo library marketplace

Deliver brand images via to 170,000 users, including photo editors, producers and content creators.

Our delivery platforms

Distribute your branded content to news publishers via our online multimedia delivery portals.

Multimedia newsroom

Make your content available for download by non-AP subscribers using the AP Content Services Multimedia Newsroom.

Check out current content in our multimedia newsroom.


Amplify your message

Advertise across our digital products and network of media outlets

Native advertising

Surface your content seamlessly across our news platforms, as well as our native ad network of more than 180 local news sites and mobile apps. 

Display advertising

Secure display ad placement on our news properties, including The Big Story, AP Mobile and the AP News site and app. 

Social promotion

Share your brand content and updates on our @AP Twitter handle.

Custom opportunities

Work with us to develop custom sponsorship, content creation and distribution packages, such as:

  • Sponsorships of AP e-books
  • Creative collaborations using our licensed archival photos and videos
  • Sponsorship of editorial content series on our digital news properties
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See how AP Content Services has helped these brands

Breitling planes

Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

Land Rover
British Airways
Hewlett Packard

Expanding the reach of content marketing

"The public is bombarded with content and consumers are savvier now about what warrants their attention." 

– Elisabeth Sugy, AP Content Services Director

Read more

Content Services logo

The Content Services group is separate from the AP newsroom and the content created does not involve AP editorial staff.

From our blogs


Get in touch to find out more about how our content and services can help your organization

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