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Insights

Go behind the news stories, learn more about media and technology and get perspectives on emerging trends. Scroll down to see the top posts from our blogs, in-depth interactives from our AP Explore series, along with key industry research and commentary.

Authenticity and content marketing

In an era of fake news, building trust between your brand and your audience is more important than ever. Read our e-book and watch our interview on how to tell authentic stories and win audiences’ trust.

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More industry trends from our Insights blog

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How to drive engagement with video

From collecting footage to measuring performance, watch our webinar to learn how you can drive traffic and reach your desired audience with online video.

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More corporate news from The Definitive Source blog

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Enhancing science journalism

We are working with the Howard Hughes Medical Institute’s Department of Science Education to expand AP’s science journalism, ensuring it reaches news consumers across the globe.

Find out more

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