The Associated Press has announced the appointment of Alwyn Lindsey as vice president of sales for Europe, Middle East and Africa. The newly created role marks an important move for AP in its approach to the licensing of content in the region, consolidating efforts into one division.
Before joining AP in 2005, Lindsey was managing director of ITN Source, where he spearheaded a rapid expansion of its stock footage business. As director of international archive at AP, he has substantially grown AP’s archive revenues and established AP as a leading source of archival footage, leading key projects, including the “Lost Archive” restoration project, AP Archive digitization and most recently the launch of AP Archive on YouTube.
“Customers are increasingly looking for uniform licensing solutions from AP, covering real time and archival content and rights,” said Daisy Veerasingham, senior vice president for international revenue at AP. “Alwyn’s appointment is a direct response to that, ensuring he is able to clearly focus on growing revenue across all formats throughout the region.”
In 2013 Lindsey’s remit was extended to cover licensing sales in the Middle East and North Africa and he has since grown the MENA business and launched AP’s successful Middle East initiative, which delivered more localized video content for the region.
“This is a really exciting time for AP,” Lindsey said. “We are continuing to invest in our content and distribution platforms, and the new role offers a challenge that I look forward to taking on – working with a wider pool of customers and changing some of the ways we work alongside them.”