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AP reinforces position as leading source of video content with Agencia EFE collaboration

The Associated Press announced today a collaboration that will offer AP clients access to a curated mix of breaking news and world exclusives, features, business, lifestyle and entertainment video from Agencia EFE, Spain’s leading news agency.

This is the latest relationship AP has developed with leading broadcasters, news agencies, digital publishers and user-generated content specialists to bring customers the widest selection of video content possible.

“We continue this trend with our collaboration with Agencia EFE, a trusted news organization with strong editorial values and a rich history,” said Paul Shanley, AP director of business development and partnerships. “Their global content coverage brings value to our customers and reinforces AP’s position as the news industry’s leading source of video content.”

“Through this collaboration with AP, Agencia EFE is expanding its capabilities to deliver the best news content with a Spanish and Latin American view to worldwide audiences,” said Juan Varela, EFE’s chief digital and business officer. “Together, EFE and AP aim to deliver one of the most comprehensive news video services available today.”

AP’s unrivaled marketplace features 25 collaborative collections and covers topics ranging from hard news, business and sports, to UGC, entertainment, lifestyle and weather.

Agencia EFE’s video will be available on both AP Video Hub and AP Archive.

AP Video Hub launched in 2012 to address the increase in demand from digital publishers for video news. The platform was an industry first, giving AP customers better access to news and in turn developing richer online storytelling for digital publishers.

AP Archive offers footage from some of the world’s most important archive video collections across topics including hard news, entertainment, people, culture, lifestyles and more. AP Archive builds its collection with over 20,000 videos added each year, archived digitally and in high definition.

About AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. On the web:

About Agencia EFE

Agencia EFE is Spain’s leading news agency with more than 80 years’ experience covering breaking news and world exclusives, features, business, lifestyle, and entertainment. EFE is the most trusted and largest news source in the Spanish language with bureaus in 120 countries producing content in an additional five languages.


Scott McLean
The Associated Press – International inquiries
+44 (0) 7917 095 695

Patrick Maks
Senior Communications Associate
The Associated Press

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