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AP trio dominates in all-formats – including live video – from Mexico Beach

Jay Reeves, Correspondent, Birmingham, Gerald Herbert, photographer, New Orleans, John Mone, VJ, Houston for their work on Hurricane Michael. Holed-up in a collapsing hotel, dealing with a smashed vehicle and dodging downed trees to get to Mexico Beach for the first comprehensive, all-format look at a shredded town after Hurricane Michael. The video of the hotel awning collapse was a live exclusive for AP. The mainbar netted more than 600 source matches, and a sidebar added nearly 700 more. The top 10 AP images the next day were all from the storm, many from Mexico Beach. The photos were on at least 75 front pages, nearly all of them from Mexico Beach. One of our video pieces scored 72 channels with 273 hits and was unmatched by the competition.
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