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Insiders: Pandemic forces change in European fashion industry

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AP culture writer Thomas Adamson, working with his Paris colleague, photographer Francois Mori, reported one of the first major forensic assessments of the coronavirus’s impact on Europe’s multibillion-dollar fashion industry, hit hard by the pandemic. Adamson’s years-long source work in Paris and beyond put him in touch with economists, insiders, fashion editors and top designers, including Stella McCartney, who told AP that the virus has accelerated reform in the industry.

Adamson’s reporting, complemented by Mori’s engaging photography, showed how Asia’s early containment of the virus could give the world’s largest continent and its powerful consumers great leverage over Europe’s luxury industry and could lead to European designers pandering more to Asian consumers.

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Model Kate Moss, left, and her daughter Lila Grace Moss wear a creation for Fendi’s Spring-Summer 2021 Haute Couture fashion collection presented in Paris, Jan. 27, 2021. – AP Photo / Francois Mori
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