When news broke late Sunday of an attack at a popular pedestrian mall in Boulder, Colorado, AP responded swiftly with a coordinated, all-formats effort.
Videojournalist Brittany Peterson and photographer Dave Zalubowski, both off duty at the time, immediately headed to the scene. Denver-based reporter Colleen Slevin provided early context, noting that the area was a well-known weekend gathering spot, and then made her way to Boulder after filing a separate write-thru on a mass shooting in North Carolina earlier that day.
On the desk, reporters Kim Kruesi and Steve Karnowski worked quickly to gather information from social media and government agencies. As Peterson arrived, AP established a live shot, while Zalubowski began filing photos that accompanied the first breaking reports.
As details emerged, Jim Mustian, Eric Tucker and Alanna Durkin Richer helped research the suspect’s background and contributed to coverage of the unfolding investigation.
AP’s two live shots were among the first on the scene and were used widely by customers. The story remained one of the top-performing pieces on AP platforms over the following two days, a testament to the team’s speed, coordination and commitment to accurate, impactful journalism.
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