NEW YORK – The Associated Press has appointed Julie Tucker, a marketing executive with extensive experience in media, to head the news agency’s global marketing operations.
The appointment was announced Monday by senior vice presidents for revenue Dave Gwizdowski and Daisy Veerasingham, to whom Tucker will report.
As global marketing director, a new position, Tucker will develop, integrate and implement all marketing activities related to AP’s strategic direction and position, as well as oversee the delivery of integrated marketing plans across all channels. Brand promotion, product marketing and customer messaging will also fall within her remit. Tucker will be based in New York.
Prior to joining AP, Tucker was the executive director of brand marketing for The New York Times, where she led the team that developed and sold the newspaper’s “Truth” campaign. Most recently she was Americas brand director for EY. Previously, Tucker held several senior marketing roles in the U.S. and U.K., including global business director at J. Walter Thompson; brand leader at TBWA\London; and regional director at Saatchi & Saatchi.
Tucker earned a bachelor’s degree from the University of Illinois and a Masters of Business Administration from DePaul University.