Nadezhda Morozova of Kazakhstan warms up prior to competing in the women’s 5,000 meters speedskating race at the 2026 Winter Olympics, in Milan, Italy, Thursday, Feb. 12, 2026. (AP Photo/Ben Curtis)
Digital-first approach elevates AP’s coverage of the Milan Cortina Winter Olympics
At the Milan Cortina Winter Olympics, AP delivered fast, authoritative and visually striking coverage that captured the Games’ biggest moments — and the broader cultural conversations surrounding them. From the outset, the team embraced a digital-first, audience-driven strategy, tracking trending topics and identifying storylines that resonated beyond the slopes and rinks. That approach positioned AP […]
FEB. 27, 2026
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