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AP and Streamworks International expand live news streaming deal

The Associated Press and Streamworks International have renewed their contract to provide live streaming of AP’s award-winning content to AP Video Hub.

The announcement comes after a highly successful year for the high-quality live video platform which launched in September 2012.

AP Video Hub enables online publishers with limited editorial resources to quickly access and create rich online content, which increasingly includes live streams.

“Demand for live content from digital platforms has increased rapidly since AP launched the first live coverage service a decade ago in 2003,” said Sue Brooks, director video transformation at AP. “Online audiences increasingly expect broadcast-quality footage, so it’s essential to guarantee a high superlative experience.

Brooks added: “Streamworks International’s best-of-breed technology and commitment to broadcasting excellence delivers consistently across platforms and devices, so we are delighted to continue to build on our relationship with them.”

AP Video Hub’s live service provides a 24-7 stream of breaking news, as well as access to pre-planned news events. Video Hub customers have benefited from AP’s live coverage of major stories, including the election of Pope Benedict XV1 and the birth of Prince George.

“As a leading news source trusted to deliver breaking global events to a committed international audience, delivering the AP Direct service into AP Video Hub represents mission critical live broadcasting at its purest,” Streamworks International CEO Ray Mia said. ”There is no room for error here. No excuse for poor performance. You simply can’t interrupt footage from a warzone and then use SLAs to argue that the downtime represents a reasonable level of service. We are proud to be playing such a pivotal role in enabling an international audience to witness the live events that are shaping history on a daily basis.”

Available through customizable desktop, online and mobile interfaces, the streaming solution allows uninterrupted feeds to be delivered in multiple bitrates – including high-definition – and distributed to multiple content providers to ensure efficient global reach and guarantee stable delivery. With easy integration into existing workflows and partnerships, the feed provided is fully embeddable, platform-neutral and supported by extensive data traffic analytics.


Simran Maini
Direct: +44 20 7842 3270
Mobile: +44 7545 100072

Erin Madigan White
Senior Media Relations Manager
The Associated Press

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