AP’s all-formats Oscars team—including entertainment, audience, and staff from U.S. and international news operations—delivered fast, authoritative, and widely consumed coverage of the 97th Academy Awards.
An innovative interactive Oscars poll drew so many responses that it exceeded capacity, setting the stage for future audience engagement strategies.
A global, all-formats team ensured seamless coverage despite challenges, including intermittent pressroom internet outages. The effort underscored AP’s ability to evolve with digital audiences while reinforcing its industry leadership.