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AP and Red Bull Media House collaborate to provide premium sports, music and lifestyle content

The Associated Press and Red Bull Media House announced today a collaboration that will allow AP clients to access a curated mix of sports, dance, music and lifestyle video and images from Red Bull Media House.

Choose a snippet image
Three Zivko Edge 540 aircraft fly over Monument Valley Navajo Tribal Park in Utah, September 29, 2015. (Red Bull Content Pool)
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South African runner Ryan Sandes performs in Chamonix, France, July 25, 2016. (Red Bull Content Pool)

Each week, AP Video Hub and AP Images will offer registered clients 15 or more curated content items representing the very best of Red Bull Media House.

Paul Shanley, director of business development and partnerships at AP, said: “The Associated Press has been on a mission to bring the widest possible selection of curated video and photo content to our clients. Highlights from Red Bull Media House’s video and photo libraries will add a new thrilling dimension to our existing sports and lifestyle content.”

This year Red Bull Media House will be on the front lines of motorsports such as the FIA World Rally Championship and Red Bull X-Fighters freestyle motocross event series; in the water to cover cliff diving, big wave surfing and kiteboarding; and on the mountain with the UCI Mountain Bike World Cup, plus freeride competitions, Hard Enduro events, skateboarding and much more.

Content from groundbreaking projects including Red Bull Mind Gamers, hip-hop battling at Red Bull Batalla de los Gallos, Neymar Jr’s 5 football tournament and behind-the-scenes footage from the world of Formula One racing will also be shared.

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news.

The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds. Today it features not only AP video news, but also video from a wider roster of content partners.

AP Images offers the world’s largest collections of historical and contemporary photographs, on topics ranging from breaking news and sports to business, entertainment, weather, fashion, travel, royalty-free, rights-managed, microstock and more.


About AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the web: www.ap.org.

About Red Bull Media House

A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines that fascinate and inspire audiences all over the world. www.redbullmediahouse.com.

Contact

Scott McLean
The Associated Press -- UK inquiries
+44 (0) 7917 095 695
scott.mclean@timihub.com

Lauren Easton
Director of Media Relations
The Associated Press
212-621-7005
leaston@ap.org

Jennifer Belongia-Barak
Red Bull Media House
+43 664 887 49441
Jennifer.belongia-barak@at.redbullmediahouse.com

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