The Associated Press and ExpertFile announced today that they will work together to make ExpertFile’s online directory of subject matter experts available to newsrooms.
As a first initiative in this collaboration, ExpertFile’s search engine and content platform for media on over 25,000 unique topics will be integrated into AP Planner, the news agency’s media planning tool. The integration will allow those who use it, including print, broadcast and online journalists and others, to more easily find and connect with experts.
“AP is focused on innovations that better enable editors and reporters to deliver quality journalism,” said Fernando Ferre, AP vice president of business development. “Working with ExpertFile helps us provide greater and faster access to credible sources and their content.”
“There has never been a more critical need for credible sources in journalism today. At the same time, organizations must ensure their experts and content are discoverable and accessible to media,” said Peter Evans, founder and CEO of ExpertFile. “This collaboration allows us to connect newsrooms around the world to fresh, qualified expert sources.”
The integration of ExpertFile’s directory of experts into AP Planner gives news organizations a common platform on which to search for details on upcoming events and easily discover experts who can speak to relevant topics. The experts, largely from universities and institutions, are provided by ExpertFile.
AP Planner is used by newsrooms and organizations around the world, including universities, corporations, governments and associations. It contains over 140,000 future events, such as political schedules, financial announcements, trade and consumer conferences, and award ceremonies.