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Cover Video brings buzzy, shareable editorial content to AP Video Hub

The Associated Press announced today it will offer eye-catching human interest, entertainment and viral content from Cover Video on its online AP Video Hub platform.

The editorial content, now available to AP Video Hub customers, includes footage of animals, wild weather, technology innovations, celebrity interviews and red carpet coverage.

Part of photo agency Cover Images, Cover Video recently published viral video of Iceland’s 3-D zebra crossing and a mourning dog in Turkey that led its owner’s funeral procession.

Paul Shanley, director of business development and partnerships at AP, said: “The appetite for shareable video content continues to grow, driven by the power of social media and the simplicity of sharing video with friends, families and colleagues. Cover Video has earned a global reputation for the quality and variety of their content and adding their videos to AP Video Hub brings a new dimension to the growing range of international video content we offer.”

Chris Perera, director of sales at Cover Video, said: “Our mission is to create content that catches the eye and gets people talking. Expanding our international reach is therefore important to us and we believe this collaboration with AP is the perfect vehicle for bringing our video content to new providers the world over.”

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news. The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds.


About AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the web: www.ap.org.

About Cover Video

Cover Video is part of the Cover Media Group. They create, license and distribute entertainment and lifestyle news and feature content (video, photos and words) globally. Fast, accurate and with verified sources, their content is updated continuously, responding to social signals and trending topics to provide clients with editorial immediacy and customised service.

Contact

Scott McLean
The Associated Press -- International inquiries
+44 (0) 7917 095 695
scott.mclean@timihub.com


Lauren Easton
Director of Media Relations
The Associated Press
212-621-7005
leaston@ap.org

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