As the world’s leading video news agency The Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for video news.
To understand the role that video plays in the changing news landscape, AP commissioned Deloitte and Gfk to carry out research in Europe and Asia (in 2013) and Deloitte and Ipsos to carry out research in the Middle East and North Africa (in 2014).
The research looks at consumer demand for video news content and the implications for broadcasters and online publishers.
‘Spring Tide The new era for video news in the Middle East and North Africa’ is an in-depth study by Deloitte for The Associated Press.
Fieldwork was carried out by Ipsos in 3 key Middle Eastern and North African markets: Egypt, Saudi Arabia and the UAE. Published: September 24, 2014.
‘Lift Off: The new era for video news in Asia’ is an in-depth study by Deloitte for The Associated Press.
Fieldwork was carried out by Gfk in 3 key Asian markets: China, Indonesia and Japan. Published: November 14, 2013.
‘White Smoke: The new era for video news in Europe’ is an in-depth study by Deloitte for The Associated Press.
Fieldwork was carried out by Gfk in 3 key European markets: Germany, Spain and the UK. Published: April 16, 2013.
