At the Cannes Lions International Festival of Creativity, AP President and CEO Daisy Veerasingham discussed the importance of trusted information in the age of AI and the enduring role of The Associated Press in an increasingly complex and changing information ecosystem.
“We’ve been predominantly a media organization serving the global media industry – think of any media brand and platform anywhere in the world; chances are they’re an AP customer,” Veerasingham said on Thursday during a wide-ranging interview with Axios media reporter Kerry Flynn. “Now, we’ve got to serve a different type of audience, a different type of market, and that is the AI platform market.”
“We’ve got to ensure that our journalism plays a fundamental part in that ecosystem. Because, in the end, if trust in the environment we all operate in diminishes even further, that impacts all of us,” she continued. “That’s not just a problem for me or for the AP — that’s a problem for all of us, so it should be a collective responsibility to want to ensure that the information people are engaging with in a different way is still grounded in facts and accuracy.”
Watch the full interview here.
