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AP and NFL extend exclusive photo licensing deal

New England Patriots cornerback Malcolm Butler (21) intercepts a pass intended for Seattle Seahawks wide receiver Ricardo Lockette (83) during the second half of NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/Kathy Willens)

APTOPIX Super Bowl Football

The Associated Press and the National Football League today extended their commercial photo agreement, solidifying the AP’s status as the worldwide commercial licensing agent of the NFL through the 2017 season.

New England Patriots cornerback Malcolm Butler (21) intercepts a pass intended for Seattle Seahawks wide receiver Ricardo Lockette (83) during the second half of NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/Kathy Willens)
New England Patriots cornerback Malcolm Butler (21) intercepts a pass intended for Seattle Seahawks wide receiver Ricardo Lockette (83) during the second half of NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/Kathy Willens)

This renewal continues the status of AP as the definitive source for NFL imagery. Photographers from AP have captured the core of the NFL’s history including every Super Bowl since the first in 1967. In 1996, AP became the first news organization to cover a Super Bowl without film, using only digital cameras, at Super Bowl XXX in Tempe, Arizona.

The unmatched AP archive includes defining, unique and powerful images documenting the NFL experience, the games, the players and events such as the NFL Draft. The AP also will continue to offer fans direct access to a range of NFL photo products, from individual prints to large-scale, customizable framed prints through the NFL Photo Store located at http://nflphotostore.nfl.com and individual team websites.

“We are excited to continue our relationship with the NFL as the exclusive commercial provider and official photo store for the League,” said Lloyd Pawlak, AP’s global director of sales, commercial services. “The NFL’s reach and popularity make it a leader in professional sports and AP is pleased to continue our valuable relationship.”

“We are pleased to extend our relationship with AP,” said Julie Moeller, vice president of media strategy and business development for the NFL. “We look forward to continuing to work with the AP to bring fans closer to the game through photos of their favorite moments, teams and players.”

AP provides instant access to AP’s iconic photos and adds new content every minute of every day from every corner of the world, making it an essential source of over 60 million photos and graphics for professional image buyers and commercial customers. AP licenses photos globally through http://www.apimages.com.

Contact

Erin Madigan White
Senior Media Relations Manager
The Associated Press
212-621-7005
emadigan@ap.org

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