AP, NFL extend exclusive commercial photo licensing deal
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AP, NFL extend exclusive commercial photo licensing deal

The Associated Press and the National Football League today announced an extension of their commercial photo agreement, continuing AP’s status as the worldwide commercial licensing agent of the NFL through the 2027-28 season.

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Kansas City Chiefs tight end Travis Kelce (87) catches a touchdown pass ahead of Philadelphia Eagles safety Marcus Epps (22) during the first half of the NFL Super Bowl 57 football game between the Kansas City Chiefs and the Philadelphia Eagles, Feb. 12, 2023, in Glendale, Ariz. (AP Photo/Abbie Parr)

The unmatched AP football photo archive includes defining, unique and powerful images documenting the complete NFL experience, including games, players and events, such as the NFL Draft and the Pro Bowl.

“A lot has changed since we first entered into our relationship as the exclusive commercial photo provider of the NFL 14 years ago,” said Lloyd Pawlak, AP's global director of sales for commercial services. “What has remained a constant, however, is the NFL’s growing reach and popularity, which make it the leader in professional sports. We are pleased to continue our valuable relationship.”

“We are excited to continue our relationship with the AP,” said Brent Lawton, vice president of media strategy and business development for the NFL. “AP’s expertise, global coverage both on and off the field, and commitment to excellence are all an incredible benefit to our partners and fans.”

As the definitive source for NFL imagery, AP and its photographers have captured the core of the NFL’s history including every Super Bowl since the first in 1967.

AP provides instant access to AP's iconic photos and adds new content every minute of every day from every corner of the world, making it an essential source of over 60 million photos and graphics for professional image buyers and commercial customers. AP licenses photos globally through newsroom.ap.org.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org


Lauren Easton
Vice President of Corporate Communications
The Associated Press

Nicole Meir
Media Relations Manager
The Associated Press