First in-depth study into video news consumption reveals high levels of consumer demand
A new report for the Associated Press, produced by Deloitte, with research by GfK provides the first in-depth study into video news consumption. The report entitled ‘White Smoke: The new era for video news’, demonstrates the increasingly critical role of video in online news sites. The report, based on a survey of respondents in UK, Germany, and Spain examines demand for video news content and the implications for broadcasters, publishers and other organisations offering online news.
APRIL 16, 2013
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