To launch its college football coverage with deeper reader engagement, a multi-department AP team centered its strategy on the wildly popular Top 25 poll and the 100th anniversary of the AP All-America team.
Instead of standard coverage, the team undertook a massive archival data project, digging through a century of scarce records. They successfully compiled a sortable, interactive database of all 1,900-plus first-team All-Americans since 1925. This historic AP feature fueled a rich, all-formats package featuring a fan-debated all-time team, historical photos, videos and interactives. Coordinated across Sports, Data, Video, Localization and Photo departments, the textured piece provided unparalleled depth.
The same innovative approach was brought to the preseason poll, with AP driving the conversation.
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https://apnews.com/live/ap-top-25-college-football-poll https://apnews.com/article/ap-college-football-allamerica-a7e5c1c4fde40a6c361f058878cf3354 https://apnews.com/article/ap-allamerica-football-team-d34dd22effa802c282e88ea8c5ab98d9 https://apnews.com/video/top-college-football-players-used-to-hope-to-make-comedians-annual-ap-all-america-tv-special-226687adacdc4080b0b35c764634b60d https://apnews.com/video/the-associated-press-celebrates-100-years-of-its-all-america-college-football-team-fb55cd9eb642485c872c915c20134d55 https://apnews.com/video/trees-and-sweater-pics-ohio-state-and-michigan-pull-out-all-the-stops-to-honor-their-all-americans-7ca324706abd482ba3a7b35984b1dd68Related articles
