Your guide to the AP brand
AP is unique in the world among news agencies in that our only agenda is news: We are solely focused on the mission of newsgathering, distribution and service.
Throughout our storied past, AP has relied on a strong reputation, set of standards and brand to enable our reporting of history. A strong brand helps us be clear about who we are and what we stand for. It lets us reinforce what is unique about AP and what customers and consumers can expect when they encounter AP news, people or products.