With more than 175 years of journalism experience, The Associated Press brings trusted, insightful and visually compelling reporting to the world of fashion. From the debut of Christian Dior’s “New Look” in 1947 to today’s global fashion weeks and red carpet moments, AP documents the artistry, business, and cultural power of fashion with clarity and authority.
We report fast and reliably on the developments shaping the fashion world — from major brand announcements to industry shakeups. Our scoops include exclusives like the announcement of Anna Wintour’s resignation from Vogue, and our coverage captures the pulse of designers, models, trends, and shifting cultural moments.
At the heart of every fashion week — Paris, Milan, London, New York — AP is there. Our team captures the designers, models, and standout runway moments that set the tone for the seasons ahead. In 2025, our coverage of Alton Mason walking for Vivienne Westwood exemplified our blend of speed, artistry, and cultural relevance.
From Hollywood to Cannes, we deliver real-time, high-impact coverage of celebrity style. Whether it’s a surprise look or a viral fashion moment, AP brings the red carpet to life. At the 2024 Cannes Film Festival, we spotlighted Winnie Harlow’s head-turning appearance, part of our robust entertainment coverage.
The Met Gala is fashion’s biggest night — and AP covers every detail. From the moment stars step onto the carpet to the conversations unfolding inside the event, our reporting combines timeliness with visual storytelling. In 2024, Zendaya’s dramatic look was just one of the many moments our team brought to audiences worldwide.
AP goes beyond what’s on the surface. We analyze style shifts as they happen — like the post-Barbie surge in pink fashion — and explain how culture, media, and consumer behavior drive the looks you see on the streets and screens.
Fashion is more than aesthetics — it’s a multi-billion-dollar global industry. AP tracks the mergers, IPOs, and market trends shaping its future. From Michael Kors’ IPO in 2011 to today’s evolving luxury landscape, we bring clarity and context to fashion’s financial side.
Global Reach, Local Insight
Our journalists report from every major fashion capital — and many rising style scenes — offering a worldwide view with local nuance. We cover everything from haute couture debuts to underground streetwear movements.
Visual Storytelling
Photography and video are at the core of fashion coverage. Our award-winning visual journalists capture runway shows, backstage moments, and immersive looks that make audiences feel like they’re there.
Beyond the Runway
We report on the full spectrum of the industry: sustainability, labor, cultural identity, and the people shaping the future of fashion. From grassroots initiatives to major industry shifts, we connect glamour to the forces driving it.
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