AP broke news and barriers and generated 30 million page views with Olympic coverage

By AP Olympics Team

AP’s diverse, tireless, all-format team braved torrential rain, blistering heat, unprecedented filming restrictions and opaque police controls to cover the biggest and most complex Olympic Games in history. Over the seven years since Paris won the Olympic bid and throughout 16 days of competition, staffers from around the world and a breadth of backgrounds cultivated sources that produced global exclusives on athletes, polluted water, horse abuse, drag culture and more. An innovative approach to covering the Games proved a massive boost to AP’s digital strategy and brought in legions of new readers. AP had all-format interviews with Algerian boxer Imane Khelif, Noah Lyles, Novak Djokovic, refugee medalists and many more. We ran photos across every sport and every venue, from Tahiti to Marseille to Paris, and on-camera explainers by photographers, reporters and video staff. We had an exclusive takeout on Olympians selling images of their bodies on adult content site OnlyFans to make ends meet. Reporters moved beyond coverage of the competition to tackle deeper, complicated and more inclusive stories that resonated well beyond the field of play. We satisfied traditional regional client demands in photos and video while experimenting with more ambitious digital projects. All of this was supported by reporters, editors and tech staff around the world without whom none of this would have been possible.

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