At the Milan Cortina Winter Olympics, AP delivered fast, authoritative and visually striking coverage that captured the Games’ biggest moments — and the broader cultural conversations surrounding them.
From the outset, the team embraced a digital-first, audience-driven strategy, tracking trending topics and identifying storylines that resonated beyond the slopes and rinks. That approach positioned AP at the center of coverage around Lindsey Vonn’s crash, the expulsion of a Ukrainian skeleton racer over an IOC rules violation and Ilia Malinin’s dramatic fall.
Live blogs, newsletters and immersive storytelling brought readers behind the scenes, while photo galleries and video highlights amplified the spectacle and emotion of competition. The team also went beyond results, exploring themes of race and ethnicity, climate change, religion and geopolitics — adding depth to the athletic drama.
The result was comprehensive, multi-platform coverage that balanced speed with context and captured both the intensity and the joy of the Olympic experience.
For delivering dynamic, cross-format coverage that set the pace of the Games, the AP’s Winter Olympics team wins this week’s Best of AP — Second Winner.
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