Super Bowl 60 was more than a football game — it became a cultural and political moment, and AP was everywhere, delivering deep and dynamic coverage across formats. From on-the-ground reporting in San Francisco to digital storytelling and live updates, AP provided a complete picture of the event’s significance.
Weeks of planning by the Sports desk led a cross-departmental effort that included Entertainment, Business, News, Lifestyles, Photos, Video, U.S. News and Digital teams. Coverage spanned live video hits, interactive blogs, photo galleries, social clips and analytical features that touched every aspect of the event.
The team gave readers and viewers timely stories on the NFL’s global expansion push, high-profile ad campaigns, and the tense political backdrop — including Donald Trump’s presence and the ongoing debate around immigration. Entertainment coverage zoomed in on Bad Bunny’s halftime performance, dissecting the symbolism and cultural weight he carried, particularly amid his growing influence and controversies tied to U.S. immigration policy.
With a quiz, live explainers and stories that reached beyond sports, the AP’s coverage resonated with wide audiences and dominated digital platforms throughout Super Bowl weekend.
Judges praised the scale of coordination, creativity across formats and ability to elevate the game’s context in a crowded media landscape.
For an ambitious, wide-reaching team effort that set the standard for event coverage, the Super Bowl team wins this week’s Best of AP — First Winner.
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