The Associated Press, in collaboration with Autonomy, Inc., and The G-Machine, Inc., today announced the debut of AP Video Puzzles, a mobile puzzle app, using AP’s news and entertainment video footage.
Available in the Apple iTunes, Google Play and Amazon app stores, AP Video Puzzles feature footage from AP Archive, the film and video archive of the AP and one of the most comprehensive collections in the world, containing more than 1.5 million stories dating back to 1895.
AP's video collection will power an innovative gaming interface where users will watch a short video clip of historic and contemporary moments that will then freeze and scramble into classic puzzle shapes, to be reassembled and solved in order for the video to continue. Each puzzle download is .99 cents.
“News video has tremendous power to engage and inform users across all platforms,” said Ted Mendelsohn, AP vice president for digital and commercial markets. “We are pleased that Autonomy and The G-Machine will help bring AP’s unparalleled content to new audiences in the gaming app market in a fun, educational way.”
Rick Scott, owner of Autonomy, said: “The puzzle app demonstrates the universal appeal of digital puzzles for all ages and demographics.”
Ron Gell, president of The G-Machine, Inc., added: “We are thrilled to have facilitated this project and to be working with AP to bring one of the richest collections of historical archives to mobile devices worldwide.”