The Associated Press and PodcastOne to deliver real-time news in on-demand podcasts
LOS ANGELES – The Associated Press, one of the most trusted sources of independent news and information, and PodcastOne, the leader in advertiser-supported podcasts with more than 200 top programs that boast more than 120 million monthly downloads, announced today a groundbreaking collaboration to deliver real-time news reports in on-demand podcasts with PodcastOne’s AP Up-To-The-Minute Newscast.
Exclusive, dynamic insertion technology will enable PodcastOne to make the most current 60-second news feature, delivered by AP’s respected journalists, available to each listener at the exact time the podcast is downloaded. Creating a new coveted opportunity for advertisers, each feature is estimated to reach more than six million listeners via 18 daily news reports, produced seven days a week, beginning January 2015.
“We are very pleased to provide AP news and information for PodcastOne and industry pioneer Norm Pattiz,” said Michael Fabiano, AP’s director of broadcast markets. "The Associated Press has multiple forms of content, including text, images, video, audio and assignment services for a variety of emerging digital platforms."
PodcastOne Chairman and CEO Norm Pattiz shared his excitement: “The podcast industry is moving faster than ever, and this is another example of PodcastOne investing heavily in the future of the platform. This has never been done before because there has never been a podcast platform with the technology, excellent content, and sheer number of shows with enough audience to cover all time periods, every day of every week. AP recognizes the opportunity and will be a great to work with. This cutting-edge movement is another step in the digital evolution of spoken word audio.”
PodcastOne’s AP Up-To-The-Minute Newscast will extend listener engagement beyond the formal end of podcast episodes, according to research conducted that estimates adding news features to the end of the each podcast will retain 80 percent of the episode audience. Additionally, the executive team at PodcastOne has years of experience owning, managing and distributing NBC, CBS, CNN, FOX and Mutual News, as well as maximizing results for associated advertising partners.
For more information, please visit www.PodcastOne.com.