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AP expands entertainment content through collaboration with The Hollywood Reporter and Billboard

The Associated Press today announced a content collaboration with sister publications The Hollywood Reporter and Billboard that will offer AP clients a greater selection of video entertainment news, including archive footage.

All AP Video Hub clients will be able to view The Hollywood Reporter’s and Billboard’s video news content, expanding the entertainment footage already available on Video Hub, such as Korean Wave entertainment news provided by YTN. AP Archive clients will also be able to access archive news content from The Hollywood Reporter and Billboard.

Paul Shanley, director of business development and partnerships at AP, said: “We are working hard to expand the third-party content available to our clients on Video Hub and AP Archive. This collaboration with The Hollywood Reporter and Billboard perfectly complements AP’s entertainment video offerings and means we are quickly making Video Hub the destination of choice for any news provider seeking the latest entertainment video news.”

The Hollywood Reporter delivers trusted coverage of the entertainment industry. Its access to leading talent and celebrities makes it the premier destination for entertainment news, reviews, videos and analysis.

Billboard is unrivalled in its music industry news coverage, with regular scoops on the biggest artists and musicians, exclusive video interviews and behind-the-scenes footage.

Allan Johnston, executive vice president of operations and chief of staff at Prometheus Global Media, which owns Billboard and The Hollywood Reporter, said: “By working with the AP we are able to significantly magnify the international reach of our video news content, allowing us to access and engage new audiences. AP Video Hub has an impressive roster of top publishing clients that we are excited to be working with. We expect the addition of our content will go a long way in helping AP Video Hub become the premier one-stop-shop for the latest entertainment video news.”

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news. The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds.

AP Archive offers footage from a number of important television news agency collections that are owned by The Associated Press. Over 20,000 items are added each year, archived digitally and in high definition, including hard news and stories on entertainment, people, culture, lifestyles and more.


About AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the web: www.ap.org.

About The Hollywood Reporter

The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. THR won a 2016 Webby Award for best online film and video in the entertainment category and the American Society of Magazine Editors National Magazine Award for General Excellence in the Special Interest category in 2015 and 2016 in addition to a 2015 and 2016 ASME National Magazine Award nomination for Magazine of the Year and a Gerald Loeb Award nomination for its Studio Chiefs Round Table. Additionally, the brand took home 10 SoCal journalism awards in 2015, more than any other news outlet, in categories including Best Website and Entertainment Journalist of the Year. In 2014, The Hollywood Reporter staff won Los Angeles Area Emmy Awards for The Hollywood Reporter in Focus: The Wolf of Wall Street. The Hollywood Reporter and SundanceTV partnered together in 2015 to co- produce and broadcast “Close Up With The Hollywood Reporter,” an original non-fiction series featuring panels with potential 2015 Emmy nominees. In June 2016, The Hollywood Reporter launched a new feature, the THR 100, ranking the 100 most powerful people in Hollywood. THR's platforms include an award-winning weekly magazine, dynamic web and mobile sites, festival and awards season apps, tablet, iPad editions, social media, and branded events. 

The Hollywood Reporter-Billboard Media Group reaches more than 23 million US users a month online, with a social footprint of nearly 20 million, ranking number 6 among comScore entertainment-news properties in August 2016, delivering news to an audience of industry power players and consumers deeply invested in entertainment content. Follow The Hollywood Reporter on Twitter @thr, on Facebook at facebook.com/HollywoodReporter, and on Instagram @hollywoodreporter.

About Billboard

Billboard is the world's most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry's most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 6.1 million engaged actions in Q3 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard has a social media footprint of 14.6 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has published major news-generating covers recently including Ariana Grande, Nicki Minaj, Selena Gomez, Fifth Harmony, Justin Bieber, an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives. In December 2015, the Billboard Women in Music ceremony, which honored Lady Gaga as Woman of the Year, was presented to a mass audience for the first time via Lifetime, the exclusive broadcast partner.

Contact

Scott McLean
The Associated Press -- UK inquiries
+44 (0) 7917 095 695
scott.mclean@timihub.com

Lauren Easton
Director of Media Relations
The Associated Press
212.621.7005
leaston@ap.org

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