AP introduces presidential campaign kit for radio stations
The Associated Press has introduced the 2016 Radio Campaign Kit, a turnkey advantage that gives radio members election returns and AP journalists’ digital and on-air reporting on the presidential campaign in the months leading to Election Day and the inauguration of the 45th president in January.
All-news WTOP-FM in Washington is among the growing number of stations taking the 2016 Radio Campaign Kit, specifically designed to help radio stations meet their election content needs through the year.
Subscribers will receive verified vote counts in their home state and surrounding areas in primaries and the Nov. 8 general election up to 12 times an hour via online maps and other modules. The modules will show delegate counts for both political parties, the popular vote, Electoral College totals for U.S. president and the balance of power in the U.S. Congress.
In addition to dynamic election-night maps, the 2016 Radio Campaign Kit provides a suite of embeddable white-label interactives for use on AP members’ digital and on-air properties, optimized for display on mobile devices, desktops and tablets.
“The AP is excited to have WTOP on board and to develop this service for all our radio members,” said Brian Scanlon, director of AP Election Services and vertical products. “The AP’s 2016 Radio Campaign Kit represents an important step for us as we continue to push to make our services responsive to our members’ needs around big-event stories such as the presidential campaign.”