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AP introduces presidential campaign kit for radio stations

The Capitol Dome is illuminated amid scaffolding for repairs in Washington, Friday morning, Dec. 18, 2015. The House and Senate race to wrap up votes on a massive spending and tax package, which President Barack Obama promises to sign. (AP Photo/J. Scott Applewhite)

Budget Battle

The Associated Press has introduced the 2016 Radio Campaign Kit, a turnkey advantage that gives radio members election returns and AP journalists’ digital and on-air reporting on the presidential campaign in the months leading to Election Day and the inauguration of the 45th president in January.

The Capitol dome is illuminated amid scaffolding for repairs in Washington, Friday morning, Dec. 18, 2015. How the nation votes and the resulting balance of power in Congress will be addressed by AP's new product for radio stations. (AP Photo/J. Scott Applewhite)
The Capitol dome is illuminated amid scaffolding for repairs in Washington, Friday morning, Dec. 18, 2015. How the nation votes and the resulting balance of power in Congress will be addressed by AP’s new product for radio stations. (AP Photo/J. Scott Applewhite)

All-news WTOP-FM in Washington is among the growing number of stations taking the 2016 Radio Campaign Kit, specifically designed to help radio stations meet their election content needs through the year. 

Subscribers will receive verified vote counts in their home state and surrounding areas in primaries and the Nov. 8 general election up to 12 times an hour via online maps and other modules. The modules will show delegate counts for both political parties, the popular vote, Electoral College totals for U.S. president and the balance of power in the U.S. Congress. 

In addition to dynamic election-night maps, the 2016 Radio Campaign Kit provides a suite of embeddable white-label interactives for use on AP members’ digital and on-air properties, optimized for display on mobile devices, desktops and tablets.

“The AP is excited to have WTOP on board and to develop this service for all our radio members,” said Brian Scanlon, director of AP Election Services and vertical products. “The AP’s 2016 Radio Campaign Kit represents an important step for us as we continue to push to make our services responsive to our members’ needs around big-event stories such as the presidential campaign.”

Contact

For media inquiries:
Paul Colford
Vice President and Director of Media Relations
The Associated Press
212-621-1895
pcolford@ap.org

For 2016 Campaign Radio Kit subscriptions:
Paul Memoli
Manager, Barter Radio Sales
The Associated Press
212-621-6923
pmemoli@ap.org

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