AP reinforces position as leading source of video content with Agencia EFE collaboration

This is the latest relationship AP has developed with leading broadcasters, news agencies, digital publishers and user-generated content specialists to bring customers the widest selection of video content possible.

“We continue this trend with our collaboration with Agencia EFE, a trusted news organization with strong editorial values and a rich history,” said Paul Shanley, AP director of business development and partnerships. “Their global content coverage brings value to our customers and reinforces AP’s position as the news industry’s leading source of video content.”

"Through this collaboration with AP, Agencia EFE is expanding its capabilities to deliver the best news content with a Spanish and Latin American view to worldwide audiences," said Juan Varela, EFE's chief digital and business officer. "Together, EFE and AP aim to deliver one of the most comprehensive news video services available today."

AP’s unrivaled marketplace features 25 collaborative collections and covers topics ranging from hard news, business and sports, to UGC, entertainment, lifestyle and weather.

Agencia EFE’s video will be available on both AP Video Hub and AP Archive.

AP Video Hub launched in 2012 to address the increase in demand from digital publishers for video news. The platform was an industry first, giving AP customers better access to news and in turn developing richer online storytelling for digital publishers.

AP Archive offers footage from some of the world’s most important archive video collections across topics including hard news, entertainment, people, culture, lifestyles and more. AP Archive builds its collection with over 20,000 videos added each year, archived digitally and in high definition.