NEW YORK – The Associated Press announced today that media executive Kristin Heitmann has been named senior vice president and chief revenue officer, responsible for all of the news agency’s revenue functions globally.
Her appointment takes effect Jan. 3, 2022.
Heitmann will lead a division comprising AP’s sales, product, marketing and customer operations worldwide. She will serve on the AP Management Committee and report to incoming President and CEO Daisy Veerasingham.
“Throughout her career, Kristin has played a key role in diversifying revenue streams and leading revenue transformation,” said Veerasingham. “She understands very clearly how AP’s revenue underpins our mission of nonpartisan, fact-based reporting.”
Heitmann, 41, joins AP from Dow Jones, where she has held various digital, strategy and business development roles at The Wall Street Journal and its parent company for over a decade.
“It is a great honor to join The Associated Press, an organization renowned for its world-class journalism,” said Heitmann. “I look forward to working with the many talented people worldwide who are dedicated to AP’s mission, and to serving the customers who count on AP for factual, unbiased reporting.”
Most recently Heitmann served as chief commercial officer for media and marketing solutions at Dow Jones, responsible for driving a turnaround in the company’s advertising business.
Prior to that she led large-scale strategic projects as chief transformation officer and previously oversaw revenue optimization for digital projects as the general manager of WSJ Digital.
Heitmann holds an undergraduate degree from Brown University, a master’s from the University of California-Berkeley, and a Master of Business Administration from New York University.
She fills the role left vacant by Veerasingham, who was promoted to executive vice president and chief operating officer in February and becomes president and CEO on Jan. 1, 2022.