The Associated Press announced today that its Content Services division worked with Japan’s Hiroshima Tourism Association to produce and distribute custom content highlighting the region to international tourists.
The multimedia content, including video, photos and news articles created by AP Content Services, highlights daily life in Hiroshima around four themes: rediscovering nature, history and culture in Hiroshima; island hopping along the Setonaikai national park; the skill game Kendama, whose birthplace is Hiroshima; and the coveted Koi fish, the symbol of peace.
The promotional campaign is available on the wire for AP customers, as well as on APNews.com and social media.
The content will be shown in Hiroshima Prefecture during the G7 Hiroshima Summit 2023 and will be used by the Hiroshima Tourism Association’s exhibition and overseas event ahead of EXPO 2025 Osaka Kansai.
“We visited about 70 locations in Hiroshima Prefecture and found so many wonderful places with history, culture and nature that fascinate travelers,” said Chie Tsuda, AP Content Services Asia sales manager and creative consultant. “We are pleased to bring these stories about Hiroshima to light for a global audience.”
“Hiroshima, a city of peace, is full of charm, with World Heritage Sites, the beautiful Seto Inland Sea, and one of Japan's leading valleys,” said Shotaro Yamabe, chief producer at the Hiroshima Tourism Association. “I am pleased that we were able to offer a new type of travel suggestion in Hiroshima, such as island hopping, on the occasion of the G7 Hiroshima Summit.”
Video content produced as part of the campaign includes:
- Rediscover Hiroshima: A treasure trove of history, culture and scenic beauty
- Uncover the hidden gems of Japan’s Seto Inland Sea: A guide to island-hopping in Hiroshima
- A 100-year-old toy from Hiroshima is the latest urban sport to go viral: What to know about the skill game of Kendama
- Hiroshima’s Koi: A symbol of peace, prosperity – and growing overseas popularity
AP Content Services works commercially worldwide to create and distribute paid custom content on behalf of brands. It helps clients identify the best content to optimize global effectiveness and reach.
AP Content Services is separate from AP’s editorial operations and the content created does not involve AP editorial staff.