At the world’s largest tech event — CES in Las Vegas — AP journalists brought audiences right onto the show floor with smart planning, real-time reactions, expert analysis and engaging multimedia coverage across formats.
The team kicked off the week by interviewing attendees on the ground as the doors opened, capturing their expectations and energy. Throughout the show, reporters and visual journalists highlighted the most compelling and unusual innovations, from AI-powered devices to surprising gadgets that blurred the line between brilliance and gimmickry.
Beyond the glitz, AP’s subject-matter experts tackled deeper issues driving the tech world — from data privacy and generative AI to accessibility and ethics. Reporters not only covered the flashiest booths, but also asked the tough questions about what CES innovations really mean for everyday consumers.
Video teams paired sleek footage with insightful explainers, creating daily roundups that stood out for their clarity and editorial punch. The result was immersive, timely and well-rounded CES coverage that was both authoritative and fun — a true showcase of AP’s cross-format strengths.
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