The Associated Press announced today a multi-year reseller agreement with ANSA, the leading Italian news agency, to commence Jan.1, 2015. Under the agreement ANSA will be AP’s sole agency in Italy and will market and sell its text, photo and video content in the region.
“Italy is a key European market for AP and we need an agency with a significant presence there,” said Daisy Veerasingham, senior vice president of revenue, international, for AP. “Although we will also continue to sell video directly to broadcasters, ANSA will be responsible for all other content sales. We are confident that its strong reputation and industry contacts will bring success and help strengthen our own profile in the market.”
“AP is the world leader of multi-media information with recognized principles of independence which are in all ways similar to ANSA’s.” said Giuseppe Cerbone, CEO and managing director of ANSA. “The alliance with AP will further reinforce ANSA’s leadership in Italy, upgrading the quality of its multi-media production, starting with photos and video and the coverage of international news. With this strategic agreement, the unique and innovative multi-media products produced by ANSA will be enriched by the prestigious and authoritative brand of AP.”
About ANSA
ANSA is the world leader of primary information on Italy with a national and international coverage network. Founded in 1945, but traceable back to 1863, it is a cooperative of 31 Italian publishers and its activity is based on principles of independence, completeness and swiftness. News items, photos and videos are produced 24 hours a day, every day of the year, reaching millions of users through ANSA’s members’ outlets, making it an indispensable source of information for both media and companies in Italy. On Internet www.ansa.it .
Contact
Erin Madigan White
Senior Media Relations Manager
The Associated Press
212-621-7005
emadigan@ap.org
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