The Associated Press announced today a multi-year reseller agreement with ANSA, the leading Italian news agency, to commence Jan.1, 2015. Under the agreement ANSA will be AP’s sole agency in Italy and will market and sell its text, photo and video content in the region.
“Italy is a key European market for AP and we need an agency with a significant presence there,” said Daisy Veerasingham, senior vice president of revenue, international, for AP. “Although we will also continue to sell video directly to broadcasters, ANSA will be responsible for all other content sales. We are confident that its strong reputation and industry contacts will bring success and help strengthen our own profile in the market.”
“AP is the world leader of multi-media information with recognized principles of independence which are in all ways similar to ANSA’s.” said Giuseppe Cerbone, CEO and managing director of ANSA. “The alliance with AP will further reinforce ANSA’s leadership in Italy, upgrading the quality of its multi-media production, starting with photos and video and the coverage of international news. With this strategic agreement, the unique and innovative multi-media products produced by ANSA will be enriched by the prestigious and authoritative brand of AP.”
View press release in Italian